b2b email lists

5 Effective Ways To Segment Your Email DataBase Correct application of segmentation to a company’s respective email list allows a business to retain its loyal subscribers. After all, who would want to receive content that’s not appropriately tailored for them? The answer. No one. In fact, the chance of losing your sway over your faithful subscribers increases significantly when they are sent content that’s irrelevant to them. And no marketing department wants that now, do they?   Unsub rates are 9.37% lower than non-segmented marketing campaigns. (MailChimp) A study found that 77% of ROI comes from segmented, triggered and targeted email marketing campaigns (DMA National Client Email Report 2015) So, segmentation of an email database is essential, to say the least. Let’s take a look at 5 effective methods to do just that, segmenting your email database: By geography and demographics- It’s probably the simplest form of email list segmentation that…

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