b2b qualified leads

Increasing ROI in Demand Generation  “Don’t be afraid to get innovative and experiment with your marketing.” - Mike Volpe, CEO at Lola.com  Marketing in the 1980s and 1990s was rather straightforward without the challenges and complexities most marketers face today. Over the last 20 years the demand for marketers to create remarkable customer experiences through creative approaches has surged exponentially. Every marketer knows that good engagement leads to a higher demand generation which leads to a better ROI. Demand generation is a rapidly evolving landscape, which is why it’s important to keep with the times on what’s working for marketers.  Ask yourself:  What does your organization’s sales and marketing team lack to drive growth?  What does your organization’s sales and marketing team lack to drive growth?  These are some of the primary questions, when answered, will help you overcome those obstacles and figure-out what your company ought to do, to achieve an effective marketing campaign.  Let’s start from the beginning.  What is demand generation?  Simply put, demand generation is the process…

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