online contact information database

A Complete Guide to Database Marketing The phrase says it all. Data is one of the most valuable resources, and it finds application nearly everywhere online. It is the virtual currency of the internet! But unlike oil, data isn’t a scarce resource. In fact, too much of it can be a bad thing. And just like oil, data is only valuable when it’s processed and refined. It isn’t of much use in its raw form.  This is where database comes into the picture. Databases are sets of compiled information that is structured and classified for future usage. They can be easily accessed and continuously updated. By organizing vast amounts of complex data, they make it much easier to use and to work with. As the internet assumes more significance in our lives, so does data. This spells a break from the way things were always done. In the past, marketing tended…

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