How a Medical Device Company Can Reach Hospital Decision-Makers
Written by: . How a Medical Device Company Can Reach Hospital Decision-Makers? > Sales How to Evaluate B2B Data Vendors for Accuracy and Compliance TL;DR Hospital medical device purchases are usually made by a buying committee, not one decision-maker. The buying group may include physicians, nurses, department leaders, procurement, value analysis, finance, IT, cybersecurity, biomedical […]
What Data Fields Should a Healthcare Marketing Database Include?
Written by: . What Data Fields Should a Healthcare Marketing Database Include? > Sales How to Evaluate B2B Data Vendors for Accuracy and Compliance TL;DR A healthcare marketing database should include accurate organization, provider, contact, buying-role, segmentation, and data-governance information. Organization fields should cover company name, parent organization, facility type, ownership model, website, employee range, […]