B2B List Building: How to build your Sales Prospect List
B2B List Building:
How to build your Sales Prospect List
B2B list building refers to the process of creating a list of contacts with whom you can communicate to generate and nurture leads. A B2B list is highly beneficial for any business as it provides the contact information of important professionals in a chosen industry.
Every company that provides B2B lists tries its best to create an accurate and highly targeted list. Very often, companies find out too late that their databases have stale information. You might spend weeks, even months trying to reach your prospect before you find out that you’ve had wrong information all along.
Unresponsive data is the reason why businesses need to take special care to ensure that they build an active B2B list to create a successful sales prospect list
Building your B2B list in 4 steps
If you don’t know much about the B2B list building, here’s a guide that will help you through the process.
Figure out your Ideal Customer
There’s no point building a list when you have no clue who your customers are going to be. By having clarity on who your customers are, you can weed out those that do not align with your business.
Researching your audience ensures that you spend your time reaching out to leads who have a genuine need for your product. The list that paves your path to leads is called the Sales Prospect List
Figure out your Ideal Customer
There’s no point building a list when you have no clue who your customers are going to be. By having clarity on who your customers are, you can weed out those that do not align with your business.
Researching your audience ensures that you spend your time reaching out to leads who have a genuine need for your product. The list that paves your path to leads is called the Sales Prospect List
How do you go about this?
Get your sales team together and identify common characteristics and habits among your customers. Here are a few questions to start
What industries
are they from?
What is the size
of the companies
they work at?
What are their
functions and roles in
their organizations?
What are the key
challenges to their job?
What are their
primary responsibilities?
Put this information together to create your ideal buyer persona with a Sales Prospect List.
Identify your target companies
Once you’ve established your customer base and have a clear picture of who your customers are most likely to be, create your sales prospect list.
Get in touch with departments or the decision-makers in organizations. B2B list building might be challenging at first, but once established, the benefits are endless.
If you want to reach established companies with more resources, try the Fortune 500 list for a start.
Identify your target companies
Once you’ve established your customer base and have a clear picture of who your customers are most likely to be, create your sales prospect list.
Get in touch with departments or the decision-makers in organizations. B2B list building might be challenging at first, but once established, the benefits are endless.
If you want to reach established companies with more resources, try the Fortune 500 list for a start.
Browse the Web for contact details
This is where it gets a little steeper. This process can be particularly grueling since you will need to search the internet for any contact information thoroughly. You will have to check social media profiles, the company websites, and identify your targets.
Read more about your contacts and what their line of work is. Check for media statements or press releases for more information. B2B List Building requires you to dig deeper, and you should!
Browse the Web for contact details
This is where it gets a little steeper. This process can be particularly grueling since you will need to search the internet for any contact information thoroughly. You will have to check social media profiles, the company websites, and identify your targets.
Read more about your contacts and what their line of work is. Check for media statements or press releases for more information. B2B List Building requires you to dig deeper, and you should!
Validate contact details
Even if you build a list from scratch to finish, it doesn’t mean your work is cut out. Every year, your B2B list will decay at a rate of 36%. The odds that some of your contact information is redundant increases significantly.
Validate contact details
Even if you build a list from scratch to finish, it doesn’t mean your work is cut out. Every year, your B2B list will decay at a rate of 36%. The odds that some of your contact information is redundant increases significantly.
Verify your information by individually calling up contacts and introducing yourself and your company. Keep the conversation short, and commit to follow-up with more information on how you can solve their pain points.
We know, it sounds like a lot of work. And we’re not going to lie, it is. But there’s nothing to feel downbeat about as you’re not short on alternatives. Build your list or make the use of a tool like ReachStream to boost your B2B list building process and other marketing services.
Explore ReachStream to streamline your B2B list building
Why ReachSteam?
With ReachStream you can access over 52 Million Companies and 73 Million Business Contacts across 50+ Industries.
Advanced Search Filters
With our search filters, you can narrow the scope of finding and connecting with your prospects
Direct Contacts Only
Connect with real people from across the world with our updated Database in just a few clicks
Export Data in CSV Format
Instantly export verified data to your worksheet, making lead management efficient
CRM friendly platform
Integrate your CRM software and export your database directly to your CRM
Accuracy and Reliability
Drive up your ROI with accurate data so that you can reduce your sales cycle time and convert more prospects into opportunities
Ease of Use
Our intuitive text-based search and sleek filter interface make finding industries and target accounts a snap!
New Features all-inclusive in a single unlimited package, no hidden costs or fees
ReachStream is a tool that’s designed to make B2B list building much easier.
ReachStream is easy to use, and here is how you get started:
Log in to ReachStream’s application and get access to a database with nearly 50 million contacts all over the world.
With the help of this database, you can create a highly targeted list of contacts and companies to build your sales prospect list. You can search our database based on several criteria, such as Job titles/designation, industry, location, and more.
A list of the criteria that ReachStream employs to
help B2B List Building is as below
CONTACTS
Job title
First name
Last name
- Job title
- First name
- Last name
INDUSTRIES
Industry Code
Company Type
Company Name
Annual Revenue
Number of employees
- Industry Code
- Company Type
- Company Name
- Annual Revenue
- Number of employees
LOCATION
Industry Code
Company Type
Company Name
Annual Revenue
Number of employees
- City
- Zip Code
- State
- Country
- Region
REQUEST YOUR
DEMO TODAY!
The services provided by ReachStream are customizable and extremely easy to use. Even with no prior experience in the sales prospect list or B2B list building, you will not face any difficulties using ReachStream.
A step-by-step guide will teach you how to use ReachStream
to boost your B2B list building efforts
Visit the ReachStream app to sign up and register. Doing so will redirect you to a webpage that details the variety of plans ReachStream offers. Click on the “free trial” option or you can also opt for a subscription plan starting at just $99.
SIGN UP FOR A FREE
REACHSTREAM TRAIL
Create your account by providing your basic information like name, email, password, and company name. Check your inbox to verify your ReachStream account.
Build a list of your ideal customer persona today!
INPUT YOUR
SEARCH CRITERIA
On the left-hand side of the panel, add information to the list of criteria. For example, if you’re looking for leads in the healthcare industry, navigate to “Industries” and input the term “Healthcare”. Click the appropriate option for the drop-down list.
Even after you specify the industry you want to search for a specific lead, you may need to filter further. After narrowing down your list to the healthcare industry, you are left with 9598409 leads.
REFINE SEARCH CRITERIA
From here, you will need to filter based on requirements like Job title, company revenue, and the number of employees. Check it out: once you refine your search conditions, you’ll be able to drop down your list to just of your potential leads/buyers.
ORGANIZE YOUR B2B LIST
TO MY CONTACTS
Since you now have the list of your b2b prospects, organize it in a meaningful way. If you need to obtain a more specific list, you can request for a custom plan. If you have found your ideal list of contacts, you can begin reaching out to them! You’ve now created a sales prospect list.
For more information on your prospects, click their names. This will lead you towards a page with more information on the lead, such as company, job title, contact details, and email address.
DECIDE WHICH LEADS TO
GET IN TOUCH
To download the details of multiple leads at a time, go back to your list, select contacts you wish to export and add those to “My Contacts”. Hit the “export” button on the top right corner to download your prospect list into CSV format or you can also directly export it on your CRM system.
Benefits of using ReachStream for B2B list building
When it comes to the B2B list building, ReachStream offers plenty of benefits. Here are some of the advantages of choosing ReachStream.
Improved Productivity
A report by Forbes found that sales reps spend nearly two-thirds of their time on non-revenue generating activities.
This means that they only spend 33% of their time selling, which is a waste of their capabilities and productivity.
Salespeople aren’t meant to do administrative tasks, which can be better managed by another team or even an automation software.
By investing in a B2B list building tool such as ReachStream, your reps can identify positive leads in a minimal time frame.
They can spend their time on high-yielding revenue activities and invest in increasing their output through a sales prospect list.
Highly Specific Targeting
At its essence, a lead is more than just an opportunity to make money. No two human beings are alike, and everybody’s taste and preference differ from the other.
ReachStream is designed to cater to the diversity in population by filtering out your leads based on your specifications.
With ReachStream, you get access to 15+ criteria that you can use to build your sales prospect list. This makes it easier for you to zero in on a segment you know will convert.
Quality, Verified Data
One of the biggest culprits for wasted time and productivity in sales and marketing departments is stale data.
Data decays at a rate of 36% every year, making it essential for you to source your data from a reputable source such as ReachStream.
ReachStream provides quality data with fewer bounce rates. Unresponsive and stale data waste not only your time but also drops your sales rate.
Your sales prospect list will be less than authentic with data that does not aid in conversions.
Data Enrichment
ReachStream appends and clean-up your current customer list with quality data scientist and a strict manual process to enrich your decayed data.
ReachStream double-checks to ensure they are 100% tested and accurate. To learn more about how ReachStream provides you with high quality, verified b2b prospects, visit how it works page.
Joseph Cruz
Author
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