Buy Leads: The Complete Guide on Buying Business Leads

Buy Lead

“You are out of business if you don’t have a prospect.”

-Zed Ziglar, Salesman, Author, Motivational Speaker

You have a carefully curated team of the best SDRs around. And they have what it takes to go beyond your targets. They can win deals, drive conversion and revenue. Unfortunately, they are sitting around doing nothing because they don’t have leads to convert.

Lead generation is the backbone of any B2B company. Without prospects to buy, you cannot drive revenue. This article is about buying leads to generate and drive revenue. Scroll down to learn why you should buy leads, what kinds of leads you can buy, how they can benefit you, and where you can buy them.

Why Buy Leads?

Buying leads can have many advantages. You can easily fill your pipeline to increase your revenue. Buying a database can save time and give your team highly qualified leads at a fraction of the cost. In addition, you would have access to a larger database with opportunities to enter new markets. You may also consider buying leads if you are launching a new product.

How Can Buying Leads Benefit Small Business?

Small businesses often struggle with building a customer base, especially if you have just launched. Buying leads can help with getting in front of customers and play an importnat role in GTM strategy. Additionally, you can significantly reduce the cost of lead acquisition if you buy leads.

The Types of Leads You Can Buy

You can purchase different kinds of leads depending on your goals, the product, and the target market. Here are some of the leads you can buy from B2B data providers 

4 Essential Things To Consider Before Buying Sales Leads

Buying leads for your business can bring in high revenue. However, this is the case only if the leads are of good quality. Here are a few guidelines to check the quality of your lead list.

Accuracy

Check the accuracy rate of your data provider. Do the phone numbers reach the right person? How much is the bounce rate? Ensure that when you buy a leads list, you are getting value for your money.

Compliance

How does your provider comply with privacy regulations like GDPR, CCPA, etc.? Breaking these laws may lead to hefty fines. Make sure to check if the data you buy is GPDR compliant.

Update Frequency

Take a look at their update frequency. How often does the provider update their database? Ideally, your provider should be updating their data every 3 months.

Company Data

In B2B, company data is just as valuable as contact data. Ensure that your provider offers company details like employee count, revenue, and technographic data.

10 Best Places To Buy Business Leads

If you have decided that buying leads will help your business grow, here are 10 best places to buy leads from:

Reachstream

ReachStream is a top-notch business intelligence platform that simplifies and streamlines the process of creating highly targeted lead lists. Its advanced features make it easier to curate and manage leads effectively, helping businesses enhance their outreach strategies and improve overall sales performance. With ReachStream, users can access accurate data and insights, ensuring they connect with the right prospects in the most efficient way possible.

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ReachStream Plans & Pricing
Zoominfo

ZoomInfo is a leading B2B contact database provider with over 170M email addresses. It also offers data for marketing and recruiting. 

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Cognism logo

Cognsim is a sales intelligence platform that provides manually verified phone numbers in the EU region.

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Uplead

Uplead offers real-time verification of emails and phone numbers. It has over 155M contacts alomg with intent data.

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Apollo logo

Apollo is a B2B sales intelligence software that provides sequence automation, AI assistance, transcription along with B2B data.

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Lusha

Lusha is a B2B data provider that offers direct dials, email addresses, and email sequencing.

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Kasper Logo

Along with B2b data, Kasper offers a LinkedIn Chrome extension and automated workflows. It also has a dedicated app for recruitment.

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Adapt

Adapt.io is a B2B lead intelligence platform that provides sales and marketing teams with a comprehensive contact database.

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Aeroleads

Aeroleads an email finder and verifier tool with a Chrome extention. It also offers features for email campaign.

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Lead411 logo

Lead411 also offers company intelligence news and custom triggers for enhanced understanding of the market and effective lead generation.

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Clearbit logo

Clearbit is a Hubspot-native data provider with data enrichment, lead scoring, and intent data.

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The Legalities of Purchasing Leads

Ensure that the B2B data provider you choose complies with privacy regulations of the place. If you are primarily looking at B2B data in the EU region, check if the leads list is GDPR compliant. Additionally, you can only buy leads from platforms that offer opt-in data. This way, you can ensure that the prospects on your cold call list are interested in receiving offers. 

Buying Leads: Pros and Cons

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Cons:
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Cons:

You can negate the cons by buying from providers that have a reputation for accuracy and frequently update their database. A lot of providers offer a monthly billing cycle and custom plans. Instead of signing a 2-year contract or paying for the whole year, you can subscribe for one month to try it out.

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Frequently Asked Questions

What is B2B leads?

B2B leads are potential companies who might be interested in the product you are selling. They can be classified into different kinds of leads based on where they are in the sales funnel.

Yes, you can buy leads to reduce the cost of acquisition, and help your sales team focus more on closing deals instead of finding leads.

The cost of buying leads varies from provider to provider. For example, you can get 5000 contacts monthly for $99 at ReachStream.

You should update purchased leads every 3 months to maintain the accuracy of your lead list. 

Nivedha Thangaraj
Nivedha ThangarajAuthor
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Nivedha Thangaraj is a reader who specializes in writing. Her primary focus is to leverage new technologies in the B2B space with humor. When she is not wrangling with words, she can be found wrangling with dogs.

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