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5 Most Popular

B2B Lead Generation Data

Providers at a Glance

Declan Gray
October 23, 2023

Considering a B2B data provider for your sales and marketing teams?

Sourcing, validating, maintaining and enriching an accurate, compliant and up-to-date contact database is a long and resource-extensive process. A reliable third-party sales and marketing data provider can make a big difference by handling this for you and letting you prospect effectively on the customer-end.

From leads databases to custom lists, account-based marketing, lead enrichment, lead scoring, tracking intent data and real-time data verification, there are as many services as there are data providers in the market.

Weigh your prospecting goals and priorities against the pros and cons of different B2B data providers when selecting them. We have previously discussed 10 metrics that can help you decide which data provider to choose. Now let’s compare the 5 most popular B2B lead generation data providers at a glance.

Database Size

265 million

Data Types

Company and contact profiles, direct phone & emails, technologies, org charts, dunging, education & employment history, location, web references, personal emails, intent data, department employee counts, Do Not Call, and more.

Integrations

Integrates with Marketo, Hubspot, SalesForce, Pipedrive, Zoho CRM, Microsoft Dynamic 365, Salesloft, Outreach

API

ZoomInfo Enterprise API

Email Verification

NeverBounce Email Verification tool for real-time validation

Pricing

Database Size

260+ million

Data Types

65+ attributes including contact information, company information, technology data, location data, employee size, revenue size, VC funding, sales triggers, intent data, and more.

Integrations

Integrates with HubSpot, Salesforce, Marketo, Salesloft, Zapier, SendGrid, Outlook, Gmail

API

Apollo REST API

Email Verification

Real-time verification or suggests “guessed email” (if it cannot verify)

Pricing

Database Size

108+ million

Data Types

40+ contact attributes include name, company, role, experience, company size, technologies, emails, telephones, location, annual sales, number of employees, SIC codes, etc.

Integrations

Integrates with HubSpot, Zoho, Pipedrive, Zapier, Microsoft Dynamics 365

API

UpLead API

Email Verification

Real-time email verification

Pricing

Monthly

Annual

Database Size

22+ million

Data Types

30+ contact and company attributes including name, company, job title, level, department, function, NPI, email, phone, technologies used, country, industry, SIC code, city, state, ZIP code, website, employee size, revenue size, social media profile.

Integrations

Generates XLS file that imports into all CRM software.

API

Reach API

Email Verification

Verification and updates every 45 days.

Pricing

Database Size

100+ million

Data Types

12 contact attributes including name, organization, job title, seniority, role, emails, phones, country, state. 23 company attributes including domain, URL, social media links, company location, ZIP code, contact, industry, number of employees, revenue range, and key people list.

Integrations

Integrates with Salesforce, HubSpot, Outreach, and Microsoft Dynamics.

API

Person API, Company API, only for Scale plan.

Email Verification

Monthly verification.

Pricing

Try ReachStream free every month

Get to know our data. Sign up to our monthly freemium plan to get 25 leads every month. View 100 contact and company profiles with 30+ insights for free.

A highly driven Growth Hacker at ReachStream, Declan has spent the last 8 years as a branding and digital marketing specialist committed to leveraging data and technology for growth marketing.