An Expert Roundup Guest Post for B2B Marketers
An Expert Roundup Guest Post for B2B Marketers Introduction If you enjoy devouring our content, we’ve got some great news for you! Our writers have been working with similar B2B organizations over the last few months to create more content that you will relate and grow from! In our first-ever content calendar segmentation, we touched upon topics such as lead generation, video marketing, content marketing, the measurement of analytics, among several others. These are some of our favorite blogs from the last month gone by: The Art of Generating Leads with your Landing Page Creating Brand Awareness with Unique Content Engagement Lessons in Video Marketing 17 Key Metrics Every Modern Marketer Should Know About The Art of Generating Leads with your Landing Page Creating Brand Awareness with Unique Content Engagement Lessons in Video Marketing 17 Key Metrics Every Modern Marketer Should Know About 1. The Art of Generating Leads with…
Five free eBook templates – Free download
Five free eBook templates – Free download Replenish your sales pipeline with promising prospects when you share valuable information through an eBook. Get started Reduce time spent on design during your content creating process by using these elegantly crafted templates that have an easy-going, minimalist aesthetic. The process of constructing an eBook can be daunting, no doubt! Apart from the fact that you have to invest all of your resources to mapping-out its structure (content-wise), you then have to focus on designing, tweaking and adequately formatting your work to make it a complete piece that the masses would scoff-down. We at ReachStream understand this and have come up with a way to lend a helping hand. We have built 5 eBook templates for you to utilize. Go ahead and use any page of your choice from these templates as many times as you need to complete your eBook. And the…
Top Women Marketing and Growth Experts You Should be Following
Top Women Marketing and Growth Experts You Should be Following In today’s digital age, influencers are a-plenty. There’s every sort of influencer out there for every field or industry. Ones that you should look up and follow and then there are those that you might just want to give a pass. Influencer marketing is basically where the marketing focus is placed on a limited number of influential personalities who have large followers and audiences of their own. Rather than target the entire market, marketers find it more efficient to use influencers to develop brand equity, create viral content or increase awareness. There are celebrity influencers, authority influencers, PR influencers, micro-influencers, and connectors. In a nutshell, there are certain people from all walks of life who hold sway over their peers. While there are many articles out there that highlight marketing and growth experts. There are very few who single-out the…
Ways to Bring Stalled Deals Back from the Dead
Ways to Bring Stalled Deals Back from the Dead Have you ever come across a situation where, you were about to close a deal, but then out-of-the-blue, the buyer turned non-responsive? These stalled deals occur from time-to-time. Two principal reasons for lost sales are budget and timing. Understanding how to reconnect with your prospect will make the entire experience more fruitful. So, let us examine a few reasons as to why deals are rendered dead-in-the-water: Buyers are unwilling to take further steps Prospects may be unwilling to take the plunge as they may have been hoodwinked in the past. In situations such as these, a lot more effort will have to be applied in order to build rapport and eventually convince them. Prospects cannot afford to buy a product from you Prospects cannot afford to buy a product from you A client who does not have enough funds to buy…
The Significance of Email in Boosting ROI for Omni-channel Marketing
The Significance of Email in Boosting ROI for Omni-Channel Marketing Omni-channel marketing is the practice by which businesses interact with consumers via polymorphous channels, i.e. both direct and indirect, in order to sell those customers goods and services offered by a business. So, by direct channels we mean, the business proactively reaches a customer through physical stores, direct mail or catalogues. And via indirect channels, by way of websites or on social media platforms, commonly referred to as inbound marketing. The other means by which consumers are reached or influenced by omni-channel marketing are through text messages, search engine optimization or SEO, GPS (a customer’s proximity to goods or services) and emails. So, in short, omni-channel marketing is a combination of inbound and outbound marketing practices with the end goal being that a customer is reached through a channel of his or her choosing. At the end of the day, the customer is more in control of the…