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Measure the effectiveness of healthcare campaigns : Measure your metrics with free templates Introduction When one brings up the subject of analytics and tracking your marketing KPIs, most healthcare marketers are up-to-speed with just the basics.Unfortunately, the rabbit hole goes deeper.There are several other KPIs that you must establish and follow through with, to achieve a successful medical marketing campaign. By tracking your marketing KPIs, your company can make necessary adjustments to strategies and budgets. Click to tweet Here are the top six metrics that you should use to analyze the effectiveness of your healthcare campaigns.    Bonus Tip : Understand the tricks of healthcare marketing and become a healthcare marketing pro with  Our Definitive Marketing Guide for Healthcare Marketers 1. Customer Acquisition Cost Customer Acquisition Cost (CAC) is the total cost of convincing a potential customer to buy a product/service. Click to tweet CAC= Sales + Marketing expenses/ Number of New Customers Acquired. For instance,… <p> <a class="more-link" href="https://resources.reachstream.com/measure-effectiveness-healthcare-campaigns/">Read more</a></p>

Make Marketing & Sales Campaigns run like a champ (FREE TEMPLATE) Introduction Marketing used to be the art of appealing to the market as a whole in the hopes of converting as many prospects possible. There was no way to guarantee a return on investment. But the advent of the internet has flipped things around. O yes, the times they really have a-changed. Now, it’s possible to target prospects with surgical precision. We live in an age where marketers can communicate directly with their target market. That being said, it’s not all rainbows and marshmallows. If not handled appropriately, your digital healthcare sales and marketing campaigns can go south rather quickly. Despite addressing several problems that marketers had faced earlier, it also gave way to a whole new set of challenges that they now are forced to overcome. In this article, we have summarized six tips that you can implement to launch… <p> <a class="more-link" href="https://resources.reachstream.com/healthcare-sales-marketing-campaigns/">Read more</a></p>

Here’s How You Identify B2B Medical Target Audience Introduction Identifying a B2B medical target audience might be a challenging task. But this process will determine the fate of your healthcare marketing journey. It begins by setting up objectives and identifying your target market and is usually followed-up by efforts to find out your audience. Healthcare Marketing Begins with Proper Targeting Your B2B healthcare target audience will include professionals like surgeons, general physicians, nurses, pharmaceutical researchers, etc. But it is essential to be specific, accurate, and relevant when identifying your B2B medical target audience. Bonus tip:New to B2B healthcare marketing? Find the perfect map to guide you with our A-Z of Healthcare Marketing: A Journey from Scratch. Add Reach over 350,000 Healthcare specialists Market your services to 300,000 decision-makers Contact list of over 150,000 .pharmacists Try for free Eight Essential Steps to Identify Your B2B Medical Target Audience 1. Develop a stellar data strategy “74 percent of companies with… <p> <a class="more-link" href="https://resources.reachstream.com/identify-b2b-medical-target-audiences/">Read more</a></p>