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A Complete Guide to Database Marketing The phrase says it all. Data is one of the most valuable resources, and it finds application nearly everywhere online. It is the virtual currency of the internet! But unlike oil, data isn’t a scarce resource. In fact, too much of it can be a bad thing. And just like oil, data is only valuable when it’s processed and refined. It isn’t of much use in its raw form.  This is where database comes into the picture. Databases are sets of compiled information that is structured and classified for future usage. They can be easily accessed and continuously updated. By organizing vast amounts of complex data, they make it much easier to use and to work with. As the internet assumes more significance in our lives, so does data. This spells a break from the way things were always done. In the past, marketing tended… <p> <a class="more-link" href="https://resources.reachstream.com/database-marketing/">Read more</a></p>

7 ways Social Media can benefit your startup business Introduction 23 hrs reachstream.com Running a startup is never easy, especially when it is your own. There are countless startups out there, some of them develop innovative products and services, but few ever hear about it. Even fewer express genuine interest in becoming a customer. This can be disheartening to even the most seasoned entrepreneur. But before you start pointing fingers, are you sure you’re doing your best to reach as many people as you can? Thanks to social media and digital marketing, it is now easier than ever to reach out to people. Social media marketing capitalizes on this in a way to help you reach audiences you never even knew existed! Here are seven benefits of the social media marketing that can help take your startup to the next level: Understanding your Audience @understanding_your_Audience _2h Social media helps you… <p> <a class="more-link" href="https://resources.reachstream.com/benefits-social-media-marketing/">Read more</a></p>

Social Media Marketing for Small and Medium-sized Enterprises Social Media Marketing for Small and Medium-sized Enterprises “I feel like my business is too small to make an actual impact online.”“We know our customers, and they know where to find us.” There is a popular misconception among small and medium-sized business owners that social media can’t help them. The problem with that belief is that it’s short-sighted. Sure, it might be great to have an established customer base. But, what’s the guarantee they are here to stay? If and when they leave, how do you acquire new customers? Gone are the days when billboards and advertising ruled the roost. Now, word of mouth marketing reigns supreme again, albeit in the form of social media marketing. In a business environment that has already made the transition to digital and outbound marketing, social media marketing is a natural by-product. And, you would be… <p> <a class="more-link" href="https://resources.reachstream.com/overview-of-social-media-marketing/">Read more</a></p>