It’s no secret that visual content is essential to appeal and engage with customers.
Why do consumers engage with visuals at higher rates?
Visuals convey a story. Images can elicit emotions in moments. A heartwarming photo paired with text will get an emotive reaction that would be lost without the visual.
Visuals Give Life to B2B Products and Services
This disconnect is apparent in how they invest in social media marketing. B2B companies are more likely to rely on text-heavy platforms to communicate their value— LinkedIn, Twitter, and Facebook are the most popular social networks in the B2B world.
Social Media Platform B2B Markerters Use for Content Marketing Purpose (Top 6)
Much smaller percentages use more visual platforms like YouTube and Instagram to market their B2B offerings.
This is sensible because some business services aren’t visually oriented. For instance, data collection and IT outsourcing firms might have trouble generating ideas for effective, engaging visuals.
However, not all hope is lost for B2B companies looking to use visuals in their marketing strategies. Images and videos can creatively highlight business services.
For instance, explainer videos detailing a company’s values and processes using animation. These don’t even have to illustrate a product or a service. Slack, for example, created an explainer video that demonstrates the value of its product for employees.
There are many opportunities for B2B businesses to engage their clients using multimedia content. You can also use explainer videos to communicate the value of working for your company.
A human element has the power to bring in more engagement, and clients will place more trust in your services, so, using photos of your team as visual marketing elements can also be beneficial as it humanizes your team.
Leveraging Visual Platforms to Communicate Your Message
Embrace Visual Content to Boost Your B2B Content
As a company, you drive towards expanding and prospecting new target audience and what better way to market than visual content. With visual content you don’t have to compromise on your brand image.
B2B companies need to widen their horizon on the marketing front and create content that can be relatable and visually appealing to a crowd. Grow your global presence with visual content and engage your audience with your business.
Get started on some templates and tell us the changes visual content made to your marketing strategy!
Sydney Wess is a member of Clutch’s editorial team. As a Content Editor and Associate, she performs quality assurance for Clutch review content
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