Marketing and sales once used to be about pleasing a vague, general target audience. Results weren’t always visible. Investments had no guarantee of pay off. But the advent of the internet has flipped things around. Now, it’s possible to target who exactly needs you, communicate directly with them, and make them feel valued.
However, it’s not all sunshine and roses. In the wrong hands, your digital healthcare sales and marketing campaign can go south pretty quickly. Despite solving several problems marketers faced earlier, it has also created a new set of challenges they must overcome.
Here we have summarized six tips you can use to launch and run a successful digital healthcare sales and marketing campaign. We also have a FREE template for you to download and seamlessly start a campaign.
Research by Klein & Partners revealed that 11% of visitors to a hospital or health system say their website experience created new, negative feelings about that brand
Your website design can make or break your campaign. A well designed and aesthetically pleasing website can generate more clicks, and make you more visible. It also helps in building your domain authority and boosting your healthcare sales
Ensure that your website has updated content. Check for bugs and broken links to ensure that bounce rates are low. A single lousy experience makes users 88% less likely to visit your website again
Make use of visuals and ensure your brand image stands out. Stick to the basics and ensure your customer has a smooth journey navigating your website
Videos are 50 times likelier to rank organically on search engines than web pages and text-based content.
When they’re made well, videos have the potential to go viral. This can be incredibly beneficial for your brand. Videos can be particularly useful in healthcare as it increases your visibility and puts your brand out there
If done right, they’ll remember you the next time they need healthcare product/service.
Customer review videos are also incredibly beneficial in leading prospective leads to grow in confidence about your brand. Current clients displaying trust in you can add more to your reliability. A video endorsement can go a long way in building it; both for current and future clients.
Post FAQs- Talk about common problems, anxieties, and solutions in the healthcare industry in a video format. Building your website answering these pain points enhances your authority, while also reaching out to a broader audience. Videos can be incredibly helpful in successful healthcare sales and marketing campaign.
41% of consumers agree that content found on social media will influence their choice of hospital.
Social media enables you to get real-time feedback from users. As a result, it keeps you on your toes to ensure that most customers have a positive experience. This builds real engagement and trust with your brand
Social media is the go-to place for most users if they need to communicate immediately. With the help of a dedicated social media team, you can pass along important information from relevant healthcare organizations. Additionally, it makes you more accessible to those who need your help
Social media’s all about word of mouth, and there’s no better advertisement. An endorsement on social media is worth its weight in gold and can go a long way in enhancing your brand’s reputation. All reviews, good and bad, have the potential to go viral.
89% of consumers turn to a search engine when they’re looking for answers to their healthcare problems.
Ensure that you post content relevant and related to your customers’ needs. At the same time, take care to upload optimized content for each possible micro-moment query
Get other relevant and authoritative websites to endorse, reference or cite you as an authority. This helps you build your domain authority, significantly increasing the likelihood that you’ll rank higher up when someone seeks healthcare solutions online. Optimal SEO usage is beneficial in generating more healthcare sales.
“90% of adults expect better email communication from their doctors.”
The advent of digital marketing software has accelerated communication with the help of automation. However, it remains underutilized in healthcare sales and marketing campaigns
With the help of AI, segment your list of leads to find the right target audience. It’s possible to gain highly specific lists differentiated based on segments. You can use these tactics to target your leads individually.
AI allows you to stay in touch with patients. Send automated messages, remind them of an appointment or checkup. This builds a relationship between your patient and business, even though you’ll have to invest minimal effort.
Use Key Performance Indicators such as customer acquisition cost and engagement to figure out your performance. They also give you insights on how to measure marketing campaign effectiveness and impact
KPIs can also help you determine your total revenues and returns on marketing investment in a given time. It helps you to reduce the workload
KPIs can reveal quality lead conversion rates, giving you a tangible measure of the success of your marketing campaigns. They also tell you the cost of each lead to your company, which can be helpful for your future healthcare sales and marketing campaigns
Healthcare marketing has been a slow starter, but it’s slowly picking up steam. It isn’t easy to launch an effective marketing campaign, even with the help of AI and software.
However, keeping these points in mind can help you launch a successful healthcare sales and marketing campaign. Overlooking these can cost you precious money and resources. Take care of them, and you’re already half done.
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