Content Marketing Planner +
![Content Marketing Planner + Monthly Calendar [Free Template]](https://resources.reachstream.com/wp-content/uploads/2023/11/Content-Marketing-Planner.jpg "Content Marketing Planner")
Do you have an awesome content marketing strategy in mind? Great! Bring your crazy new idea into action by using our free content marketing planner + monthly calendar template.
We designed this visually minimalist and effective template to help your team be the most efficient version of itself!
Why You Need a Content Marketing Planner
- To help you set clear, well-defined goals.
- To plan content and design workflows for smooth publishing.
- Allocate responsibilities, roles, deadlines and expectations.
- To create an efficient collaborative environment.
- To incorporate SEO strategies into your content plan.
- To track progress and stay consistent.
How to Use This Content Marketing Planner Template
1.
On downloading this template, you’ll find two spreadsheets inside – a content marketing planner and a monthly calendar.
2.
The content marketing planner is divided into 3 sections:
- Content publication calendar
- Publishing workflow
- Notes
3.
Use the content publication calendar to list your content pieces using a task identifier code.
For each content piece, define its type, the platforms to be published in, a meta title, a meta description, focus keywords to include, the assigned writer and editor, its task status, review status, link to the document, and a target or tentative publishing deadline.
Note: The task status for the content piece is updated by the assigned content writer, following which the reviewing editor updates the review status.
4.
Use the publishing workflow to assign designers and final reviews for your content pieces. Assign the deadline to post your content pieces and keep track of the post URLs.
5.
In notes, the team lead or manager may put their comments and a reference URL if needed. You may also mention the team member responsible for resolving the comment.
6.
The other spreadsheet contains a monthly calendar. Use this for a month-by-month overview of the content and design workflows.
Create copies of this template for each month of the publishing year.
7.
Include links, assigned team members, URLs to documents and posts to make a short and sharp entry that’s visually clear and concise.
8.
Use the notes for the month section to create longer comments or notes that require special attention for a given month.
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