In a nutshell, buying an email list is just not worth the hassle, time and more importantly, money – just do it right, by the sweat of your brow way.
You should make it a point to give your customer this option be in on your blog, webpage or any other form of online display advertising that you’ve invested in.
If your customer has made the effort to
subscribe, then they really want to
benefit from content that you have
to offer and such customers should
always be valued.
If you send out a generic email to all the subscribers on your email marketing list
you stand the chance of generating a higher rate of consumers on your email list either opting or tuning-out to your content.
Giving your email subject and body a personalized touch tends to have a greater response from subscribers of your email list. Really, who wouldn’t appreciate that?
So, it makes sense for you to make things personal with regard to those individuals you wish to target as part of your email marketing strategy.
We live in a digital age, where most individuals have access to the internet and their email via mobile devices as opposed to, say a desktop. So, it makes sense to have your emails tailored or optimized for mobile devices as well right?
Not doing so, diminishes the efforts of online display advertising that you probably would have invested heavily in for your business. Basically, why not have your cake and eat it?
Essentially, you lose out on a large
database of email list subscribers if the
content you wish to share with them is not
optimized for their mobile devices.
If you have a multitude of different types of subscribers on your mail list, it would behoove you to have your email marketing content segmented.
This way you target your subscribers in a more personalized manner based on factors like geographical location, interests, personal history, etc.