CAN-SPAM Act Cold Email: How to Stay Compliant
Written by: . CAN-SPAM Act Cold Email: How to Stay Compliant How to Evaluate B2B Data Vendors for Accuracy and Compliance TL;DR Short version: CAN-SPAM Act cold email rules don’t ban cold outreach. Federal law actually permits unsolicited commercial email, you just have to follow a specific set of rules to stay legal. CAN-SPAM B2B […]
Cognism vs ZoomInfo: Which B2B Data Platform Suits Your Sales Team?
Written by: . Cognism vs ZoomInfo: Which B2B Data Platform Suits? How to Evaluate B2B Data Vendors for Accuracy and Compliance TL;DR Cognism vs ZoomInfo database size tells only part of the story: ZoomInfo counts roughly 321 million profiles and 104 million companies, while Cognism counts around 440 million contacts across 100 million companies, with […]
B2B Data for Manufacturing: How to Find the Right Decision-Makers
Written by: . B2B Data for Manufacturing: How to Find Right Decision-Makers How to Evaluate B2B Data Vendors for Accuracy and Compliance TL;DR B2B data for manufacturing is the combination of firmographic detail on a plant, like NAICS code and employee count, with verified contacts for the people who actually approve a purchase. Manufacturing company […]
How to Find a Business Email Address for Cold Outreach
Written by: . How to Find a Business Email Address for Cold Outreach How to Evaluate B2B Data Vendors for Accuracy and Compliance TL;DR To find a business email address, start with the company domain, check public sources such as the company website and LinkedIn, and confirm the address before you send anything. Finding an […]
Firmographic vs Technographic Data: What’s the Difference?
Written by: . Firmographic vs Technographic Data: What’s the Difference? What Is the Difference Between Firmographic and Technographic Data? TL;DR Firmographic vs technographic data is the difference between describing a company itself (industry, size, revenue, location) and describing the software and tools that company runs. Firmographic vs technographic examples: firmographic is ‘500-employee fintech in Austin,’ […]