Stop Missing Sales Opportunities
in the Healthcare Industry

Short on time? Jump to a chapter that is most relevant to you.

Table of content

Understand the
“Why” Behind Missed
Sales Opportunities

Introduction

One thing that all sales reps have in common – it’s that they have lost out on lucrative sales opportunities, at least once.

You might have given it your all, yet, you have failed to achieve your targets come the end of the month.

According to a study conducted by The Bridge Group, only 67% of sales reps meet their regular targets.
Click to tweet

It’s not a question of lack of effort. So, why are so many salespeople missing out on these sales opportunities?

Run Your Sales Campaigns in the Healthcare Industry like a Champ

A series of unfortunate encounters can dwindle the confidence of even the most successful sales rep. With this article, we aim to correct those minor flaws in your game and ensure that you never miss out on another sales opportunity.

To help you understand what might be the reason you’re missing out on these sales opportunities, we have narrowed down ways by which you can prevent this from happening in the future.

Be More Human

Ever wondered why sales reps lose sales opportunities? It could be because they lack a human touch.

Sales reps usually follow a script when interacting with their customers, often coming across as a bot.

It is challenging to have a real conversation with scripted dialogues, and pre-conceived replies.

If you don’t strike a chord with your prospects, why would they want to buy from you?

In an industry where human interactions form the crux of everything, sounding artificial is not going to benefit you.

Your sales reps should act more human if you don’t want them to miss sales opportunities. The more human they sound, the better their chances of closing a deal.
Click to tweet

Know How to Identify Every Sales Qualified Lead Generated

Understand the “Why” Behind Missed
Sales Opportunities

You must understand the “why” before you go about fixing the problems behind missed sales opportunities.

Ask questions like –

Are your sales reps comfortable in their work environment?
Did they receive enough training?
Are they targeting the right prospects?
Is there an inherent issue with the sales process?

Analyzing the sales pipeline and figuring-out problems can improve your chances of closing deals.
Click to tweet

Even the smallest hole in your boat can ruin your entire sales cycle.

Only when you define your problem, can you find a practical solution.

If your team members are struggling, talk to them, boost their morale, or even provide thorough training sessions to develop their skills.

If they are having a difficult time connecting with the right prospects, invest in the correct database.

Make Your Sales Process Effective

Learn to Spot Red Flags

Take a closer look at your sales process, and you will find red flags if any.

The process of identifying and resolving these roadblocks plays a crucial role in determining whether you will miss out on any other sales opportunities.

Keep a close eye on the sales process and forecast errors that may plague your sales pipeline. Also, maintain a thorough forecasting process to ensure you are able to identify and rectify red flags immediately.
Click to tweet

Your sales reps can’t close deals?

Back to the Basics

You might put in a substantial amount of effort to ensure you have a successful deal. However, once your deal starts going south, the obsession with having it corrected can become unhealthy.

This is one of the biggest challenges for salespeople all over the world.

Failing to close deals becomes an obstruction to success.

This unhealthy urge to obsess over every deal is one of the primary reasons you may miss out on potential sales opportunities.

Rather than focusing on how they are failing, you should highlight their accomplishments. This simple trick helps salespeople overcome the pressure of closing the deals.
Click to tweet

Loss of control can trigger the strongest negative emotions.

By getting back to the basics, you can prevent your sales reps from becoming obsessed with closing deals.

Remind them why they chose this path.

Let them focus a little more on their achievements.

Help them understand the elements of exclusive deals to ensure that there are no missed sales opportunities in the healthcare industry.

To Conclude

Handling missed sales opportunities in the healthcare industry can be frustrating.

By identifying problems that cause you to lose your prospects and miss sales opportunities, you give yourself the ability to deal with the situation efficiently.
Be it recognizing red flags or sounding friendly, never miss an opportunity to close deals.

How do you ensure that your sales reps never miss a sales opportunity when prospecting? Let us know in the comment section below.

To read more about overcoming major sales hurdles, Check out our resource bank.

If you liked this article, kindly share it with your friends and co-workers via social media.

Rachel was a former journalist who found her true calling as a content editor at ReachStream. Her previous experiences have allowed her to develop strong organizational skills and excellent research expertise. Rachel loves traveling when not whipping-up a storm in the kitchen.