Marketing Trends That Will Be Huge in 2020
Marketing Trends that Will Be Huge in 2020 Table of Content 1. Relearn SEO 2. Ease Up on Generic Campaigns 3. Click to Action Posts 4. Virtual and Augmented Reality 5. Interactive Content 6. Smart Bidding for Google Ads 7. Content Marketing 8. Vary Your Video Content Introduction Technology is growing at a breakneck speed. As marketing trends in the digital space are transforming every day, marketers are increasingly looking answers for where to start, what trends to follow, what skills to nurture and how to get ahead in this game. This article provides the solutions for all those, and more. Let’s read on. Relearn SEO SEO used to be so simple. Just bang in the right number of keywords and build backlinks and you were assured of success. However, as AI is increasingly becoming more ‘intelligent’, traditional SEO is changing course. In 2020 ranking on the first page of…
B2B List Building: How to build your sales prospect list
B2B List Building: How to build your Sales Prospect List B2B List Building: How to build your Sales Prospect List B2B list building refers to the process of creating a list of contacts with whom you can communicate to generate and nurture leads. A B2B list is highly beneficial for any business as it provides the contact information of important professionals in a chosen industry. Every company that provides B2B lists tries its best to create an accurate and highly targeted list. Very often, companies find out too late that their databases have stale information. You might spend weeks, even months trying to reach your prospect before you find out that you’ve had wrong information all along. Unresponsive data is the reason why businesses need to take special care to ensure that they build an active B2B list to create a successful sales prospect list Building your B2B list in…
Steps to Take Before Launching a Digital Marketing Campaign
Steps to Take Before Launching a Digital Marketing Campaign Steps to Take Before Launching a Digital Marketing Campaign Introduction You’re a new player in the B2B industry and want to make your business successful. Well, you have your toil cut out for you. The constant thought of having to reach out to people who might be interested in your products and services can ruin your peace of mind. You must market to a wider range of individuals to segment your niche. Therefore, you need to keep abreast with current affairs and be aware of various ideas being implemented across various digital marketing campaigns. 90% of people trust their peers on social networks (even strangers), and only 15–18% trust brands said the award-winning marketer and author. Click to tweet This means that the more you campaign, the better your chances of increasing your brand’s awareness. Let’s get straight to understanding the…
Ultimate Guide to B2B Sales prospecting
Ultimate Guide to B2B Sales Prospecting Ultimate Guide to B2B Sales Prospecting B2B Sales Prospecting It is a term that is often used but rarely understood. So, let’s put that into perspective, shall we? Sales Prospecting is the process by which marketers search for potential customers to achieve new business. The goal may sound simple, but it usually becomes a task that many find difficult to achieve. Think of it like this, sales prospecting works in the same way mining does, the end goal is to dig and sift through the unnecessary, to get to your desired product. Be it coal, gold, diamonds, a sale; whatever. Taking that random analogy into context, all marketers should aim to prospect and prospect well. Learn to grow your business and make those targets seem like a walk-in-the-park. Nurture the needs of your prospects well before you can get them to commit to buying…
Keyword Research for B2B Social Media Marketing
Keyword Research for B2B Social Media Marketing Audiences these days, be it in the B2B or B2C sectors, rely much on social media when it comes to connecting with businesses. Social networks allow consumers to acquire information about a company or a product/service they offer. For instance, if a consumer wants to connect with a tech firm, they type “tech firm” into the search bar of any social channels.The channel then provides a list of registered ‘tech firms’ along with their reviews, summaries and much more. Social media search is evolving fast. The relevance of a social media search, along with its accuracy is much like that of premium search engines. Right from consumers to companies, everyone is turning to social media when it comes to looking for businesses or obtaining information on the same. However, many businesses have one question that bothers them all – how do we appear at…
An Expert Roundup Guest Post for B2B Marketers
An Expert Roundup Guest Post for B2B Marketers Introduction If you enjoy devouring our content, we’ve got some great news for you! Our writers have been working with similar B2B organizations over the last few months to create more content that you will relate and grow from! In our first-ever content calendar segmentation, we touched upon topics such as lead generation, video marketing, content marketing, the measurement of analytics, among several others. These are some of our favorite blogs from the last month gone by: The Art of Generating Leads with your Landing Page Creating Brand Awareness with Unique Content Engagement Lessons in Video Marketing 17 Key Metrics Every Modern Marketer Should Know About The Art of Generating Leads with your Landing Page Creating Brand Awareness with Unique Content Engagement Lessons in Video Marketing 17 Key Metrics Every Modern Marketer Should Know About 1. The Art of Generating Leads with…
How to Write Content for Landing Pages that Generate Leads
How to Write Content for Landing Pages that Generate Leads Landing pages are one of the essential aspects of a website. Why? Because these are the pages that generate leads and deliver sales.In addition to being the place where people “land,” your landing pages are the gateway to information about your company, product/service, your mission, and vision. Basically, everything that can engage your prospects and convert them into buying customers. However, to generate leads using your landing page, you need to ensure that the content here is appropriate and engaging. It should capture the attention of your reader in the first go. But, how do achieve this? Well, to understand the significance of content on a landing page, keep reading. Why are landing pages indispensable to generate leads? What does a useful landing page look like? Landing pages that are just too perfect 4 ways to master the art of…
A Complete Guide to Database Marketing
A Complete Guide to Database Marketing The phrase says it all. Data is one of the most valuable resources, and it finds application nearly everywhere online. It is the virtual currency of the internet! But unlike oil, data isn’t a scarce resource. In fact, too much of it can be a bad thing. And just like oil, data is only valuable when it’s processed and refined. It isn’t of much use in its raw form. This is where database comes into the picture. Databases are sets of compiled information that is structured and classified for future usage. They can be easily accessed and continuously updated. By organizing vast amounts of complex data, they make it much easier to use and to work with. As the internet assumes more significance in our lives, so does data. This spells a break from the way things were always done. In the past, marketing tended…
B2B Social Media Marketing strategies to generate quality leads
B2B Social Media Marketing Strategies to Generate Quality Leads Table of Content Introduction 1. Choose the Right Platform 2. Tweak Your Profile 3. Listen to Your Connections 4. Gate Your Content 5. Create a Buyer Persona 6. Organize Contests and Free Trials Conclusion Introduction Did you know? 76% of all Americans who are on the internet have at least one social media profile. (Click to tweet) That’s nearly 250 million people! If you are a marketer, social media helps you reach a larger pool of prospects in a shorter period when compared to any other channel. Lead generation was once an exhaustive and often futile process. Now, the resources required to generate leads are reliant on real-time communication. And what’s more, your leads are the ones who initiate contact with you, and not the other way round! Despite this, B2B marketers are reluctant to embrace social media marketing. Their hesitation…
Social Media Trends to grow your business
Social Media Trends to Grow Your Business Table of content Introduction 1. Live Video 2. Chatbots 3. Declining Organic Reach 4. Paid Advertisements 5. The Rise of Micro-Influencers 6. Ephemeral Content Conclusion Introduction Social media is no longer the same. But, if you’re a B2B professional, that’s great news! While much of social media is still flooded with “throwbacks” and funny cat videos, it has also become one of the most potent tools for digital marketers. With close to 3.5 billion social media users in 2019, social media helps you reach a vast audience in no time at all. As a digital marketer, you must know how to make the most of it. Possessing a well-rounded understanding of social media isn’t enough. It is also essential for you to be aware of the most popular social media trends (past, present, and future). Unless you are familiar with viral social media…