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Artificial intelligence is the new industrial revolution. It is inevitable that AI will be used in sales and marketing. However, it’s a question of which AI to use and for what.
Given the multitude of AI tools out there, it is time-consuming to try each one out and find what works best for you. If you are looking for quick ways to generate cold calling scripts personalized for your product, you’re in the right place.
When SDRs are faced with a cold call list, they often prepare an outline of their pitch. These scripts help them to introduce the product and the company effectively.
Cold calling scripts usually contain a well-thought-out hook, a value proposition, and a call to action. Some scripts also have ways to handle objections. However, it’s recommended that you use them as a guide instead of reading them out word-to-word.
Relevance AI provides AIs that can be customized without codes. It’s Cold Call Script tool generates a cold call script based on the SPIN technique. Enter a few details about your product/company, a link to your company’s and your prospect’s LinkedIn profile and you’re done. Relevance AI’s cold calling script generator can use some fine-tuning. Here is how you can refine its results for an effective script:
Enter a short description of your product and its name. For the company LinkedIn profile field, add your company/product’s LinkedIn profile. Finally, paste your prospect’s LinkedIn profile in the designated field.
Navigate to the Build tab on the top of the screen. In the LMM part, replace the pre-made prompt with the following:
You are an SDR from {{company_linkedin}} Write personalized spin selling questions for {{prospect_linkedin}} and {{company_linkedin}}.
Use {{company_linkedin}}, {{product_name}}, and {{description}} to refine your script. Create a hook based on {{prospect_linkedin_summary.data}}
Return to the Use tab, click the Run tool button, and watch the script write itself. Remember to replace “Relevance AI” with your company’s name in the script.
Relevance AI summarizes the prospect’s LinkedIn profile to generate its script. You can access this by checking the profile summary on the build tab. In addition, you can find more questions based on your prospect’s LinkedIn profile under LMM.
LogicBalls is an AI writing assistant for blogs, ads, social media content, and more. It also offers a cold-calling script tool for creating scripts based on the given input. Compared to Relevance AI, LogicBall’s tool is easy to use.
Enter your company name, your target audience, a short description of your product and its unique selling point. Add common pain points in your target industry, the objective of the call, and a CTA. You can also decide the tone and language of the script. Once you are done, click on generate for a free script.
While LogicBalls does not conduct prospect research, it can produce a sales script for cold calling based on the inputs.
Like LogicBalls, HyperWrite is a writing assistant with a dedicated sales script generator. Enter your product’s and target audience details and watch your script be generated. The result usually includes extra instructions like tone and headings to help you refine your approach further. If you think the results are unsatisfactory, you can edit the pre-made prompt to refine them.
WriteCream offers a range of AI tools for writing ad copies, blogs, YouTube, and other video scripts. To use the WriteCream AI sales generator, you will have to enter a prompt with details of the product and target audience. You can use this prompt to generate a sales script:
You are an experienced SDR. Use the given details of the product or customer and target customer profile to generate a persuasive sales script. The script should introduce the product or service, highlight its benefits, address potential objections, and include a strong call to action. Personalize the script based on the target customer’s profile.
Product or Service Details:
Target Customer Profile:
The last name on this list may not create complete scripts. However, it provides an outline for SDRs to follow. Cold calling scripts from 360Leads often have an introduction and an opening question. After that, they provide a few prompts for handling objections and redirecting the conversation. They then end the script with a CTA.
Change the content to – Using a script can help increase confidence and help you communicate effectively. You can close more deals, boost your conversion rates, and even ROI. Sending personalized business cards is a great way to reinforce the positive impression you made during a cold call. This personalized touch can help keep your brand at the forefront of their minds.
However, these scripts are resource intensive. SDRs would need to spend time researching, writing, and editing before they can even call the prospect. You can save time and resources by generating and editing scripts instead of creating one from scratch.
Another way to use cold calling scripts is in training. These scripts can be used to practice, increase confidence, and fine-tune responses to rejection. Exercises like role-playing can also help increase confidence and upskill new hires for the actual call.
AI is a developing technology. While the generated scripts may not be ready to be used directly, they can be a sturdy jumping board. Remember that no cold calling script will be useful if you cannot directly contact the key decision-makers. You can use ReachStream to get accurate B2B contact data and get in front of your prospects.
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Yes, even generic AIs like ChatGPT and Gemini can write a sales script. Other AIs like Relevance AI, LogicBalls, HyperWrite AI, WriteCream, and 360Leads can also generate cold calling scripts.
Most AI cold calling script generators work on the same principle as ChatGPT. They create scripts based on the inputs and data used to train them.
Yes, it is easy to use an AI cold call script generator. All you need as input are a few prompts and descriptions.
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