Sourcing, validating, maintaining and enriching an accurate, compliant and up-to-date contact database is a long and resource-extensive process. A reliable third-party sales and marketing data provider can make a big difference by handling this for you and letting you prospect effectively on the customer-end.
From leads databases to custom lists, account-based marketing, lead enrichment, lead scoring, tracking intent data and real-time data verification, there are as many services as there are data providers in the market.
Weigh your prospecting goals and priorities against the pros and cons of different B2B data providers when selecting them. We have previously discussed 10 metrics that can help you decide which data provider to choose. Now let’s compare the 5 most popular B2B lead generation data providers at a glance.
265 million
Company and contact profiles, direct phone & emails, technologies, org charts, dunging, education & employment history, location, web references, personal emails, intent data, department employee counts, Do Not Call, and more.
Integrates with Marketo, Hubspot, SalesForce, Pipedrive, Zoho CRM, Microsoft Dynamic 365, Salesloft, Outreach
ZoomInfo Enterprise API
NeverBounce Email Verification tool for real-time validation
$0 for 10 export credits/month
$25,995 for 10,000 credits/year
$44,995 annually for custom requirements for enterprises.
GDPR and CCPA-compliant
260+ million
65+ attributes including contact information, company information, technology data, location data, employee size, revenue size, VC funding, sales triggers, intent data, and more.
Integrates with HubSpot, Salesforce, Marketo, Salesloft, Zapier, SendGrid, Outlook, Gmail
Apollo REST API
Real-time verification or suggests “guessed email” (if it cannot verify)
$0 for 10 export credits/month
$49 for 1,000 export credits/month
$79 for 2,000 export credits/month
$99 for 4,000 export credits/month
GDPR-compliant, ISO 27001 and SOC 2 certified
108+ million
40+ contact attributes include name, company, role, experience, company size, technologies, emails, telephones, location, annual sales, number of employees, SIC codes, etc.
Integrates with HubSpot, Zoho, Pipedrive, Zapier, Microsoft Dynamics 365
UpLead API
Real-time email verification
GDPR-compliant
22+ million
30+ contact and company attributes including name, company, job title, level, department, function, NPI, email, phone, technologies used, country, industry, SIC code, city, state, ZIP code, website, employee size, revenue size, social media profile.
Generates XLS file that imports into all CRM software.
Reach API
Verification and updates every 45 days.
$0 for 25 credits/monthly recurring
$99 for 5000 credits/month
$99/month (bundled with Super Saver)
GDPR, CCPA, CAN-SPAM, ANTI-CAN-SPAM-compliant
100+ million
12 contact attributes including name, organization, job title, seniority, role, emails, phones, country, state. 23 company attributes including domain, URL, social media links, company location, ZIP code, contact, industry, number of employees, revenue range, and key people list.
Integrates with Salesforce, HubSpot, Outreach, and Microsoft Dynamics.
Person API, Company API, only for Scale plan.
Monthly verification.
$0 for 5 credits/month
$348 for 480 credits/year
$612 for 960 credits/year
Custom for unlimited contacts
GDPR, CCPA, SOC2-compliant, ISO 27701 certified
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