is a phrase that fairly affirms the relevance of
content marketing in today’s convoluted digital marketing landscape.
When it comes to generating leads, content marketing might not be the first strategy that comes to the mind of the average marketer. However, the effectiveness of content marketing has left no room for doubt, that it does indeed form the crux of marketing. Be it SEO or social media, email or landing pages, no digital marketing channel for lead generation is complete without content. Hence, the significance of content marketing.
Unfortunately, many marketers find it difficult to distinguish between content that doesn’t work and content that creates the right impact when it comes to generating leads. If you are a content marketing novice looking to generate more leads or an expert looking to brush up his/her skills with the most up-to-date information, you are in the right place. We have compiled an ultimate guide to educate you on how to use content marketing for lead generation purposes.
Content marketing has been around far longer than the internet itself. Content marketing is all about telling stories, something we humans have been doing since time immemorial.