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Downtime PACS Scales Healthcare Outreach with ReachStream

Downtime PACS Case Study: Scaling Healthcare Outreach Using ReachStream

Downtime PACS Scales Healthcare Outreach with ReachStream

About the Client

Downtime PACS is a healthcare technology company that provides a standalone, air-gapped radiology platform designed to ensure uninterrupted medical imaging during system outages, power failures, or cyber incidents. As a growing organization, Downtime PACS focused on gaining reliable access to healthcare decision-makers to support outbound marketing and business development initiatives.

Meet Elise Zieber, a Marketing and Operations Coordinator at Downtime PACS, who is responsible for sourcing and managing email contacts for outreach campaigns.

The Challenges Faced by the Team & the Company

Downtime PACS, established in 2025, focuses on building awareness for its specialized radiology solution while engaging healthcare decision-makers. As a newly established company, the team navigates practical and operational challenges while developing its outbound outreach strategy.
Challenges faced by Downtime PACS

Limited Access to Healthcare-Specific Data

The team struggled to find a large volume of healthcare-focused contact and company data that aligned with their target market.

Difficulty in Identifying Leadership Contacts

The team faced limitations in identifying owners, VPs, and C-suite leaders within specific healthcare organizations, reducing outreach efficiency.

Inefficient Targeted Lead Generation

The team struggled to consistently generate qualified leads, which slowed engagement, extended sales cycles, and impacted conversions.

Budget Constraints at an Early Growth Stage

As an early-stage organization, Downtime PACS required a cost-effective data solution aligned with its growth stage, enabling outreach without high initial investment.

Searching for the Right Data Solution

As the Marketing and Operations Coordinator, Elise requires a data platform that supports day-to-day outreach without adding complexity to the team’s workflow. The focus is on a system that enables organization-based targeting, supports leadership-level role filtering, and delivers contact lists aligned with campaign objectives.

ReachStream is introduced through a trusted recommendation and stands out as a solution that matches the company’s requirements, aligning with the team’s outreach workflow and growth-stage budget.

How ReachStream Supported Downtime PACS’ Outreach

  • Simple and Intuitive Platform Experience
    The platform’s easy-to-use interface allowed Elise and her team to begin outreach activities quickly, without extensive onboarding or technical effort.
  • Advanced Healthcare Filtering Capabilities
    ReachStream enabled the team to narrow contacts by healthcare organizations and leadership roles such as Owners, VPs, and C-suite executives, improving targeting accuracy.
  • Streamlined Lead Generation Process
    With a structured search and filtering feature, the team could identify and engage relevant healthcare prospects more efficiently, resulting in stronger lead flow.
  • Flexible Pricing for a Growing Company
    Our pricing model aligned with Downtime PACS’ early-stage budget, allowing the team to scale outreach without
    financial strain.

Suggestions for Enhancement

While Elise expressed strong satisfaction with the platform, she also shared a few forward-looking suggestions to further increase efficiency.
  • The ability to merge multiple saved lists
  • Options to add new contacts to previously downloaded lists
  • Expanded list management flexibility
These suggestions were shared as opportunities for future improvement and did not affect the team’s experience or satisfaction with the platform.

Real Business Results Achieved by Downtime PACS

ReachStream played a strategic role in strengthening Downtime PACS’ go-to-market execution during a critical growth phase. With clearer access to the right audiences and a more predictable outreach motion, the company was able to convert early demand into measurable business progress.
  • Faster Lead-to-Conversation Cycle
Downtime PACS reduced the time between prospect identification and first engagement, allowing sales conversations to start sooner.
  • Improved Lead Quality Across Campaigns
Outreach efforts consistently reached decision-makers aligned with the company’s target audience, increasing the likelihood of qualified responses.
  • Higher Conversion Efficiency
With clearer targeting and reliable contact data, the team prioritized well-qualified prospects, leading to stronger conversion results.
  • Driving Real Business Success
The Polar Peak plan enabled Elise and her team to generate targeted leads at scale, translating outreach efforts into tangible business success.

Final Thoughts

Downtime PACS’ experience highlights the value of using a data platform built for precision, scale, and real-world outreach execution. By combining niche-specific data coverage with advanced filtering and a platform designed for ease of use, ReachStream enables teams to move from intent to action with greater control and confidence.

For growing organizations that require reliable access to decision-makers, flexible pricing, and a stronger data foundation, ReachStream stands out as a trusted solution. It empowers teams to run focused outreach, generate qualified leads, and build sustainable growth—making it a dependable choice for organizations focused on long-term performance.

Insights from the Downtime PACS Outreach Journey

Drive Your Next Outreach Success Story with ReachStream

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Mohammed Younus

Author

Mohammed Younus
Mohammed YounusAuthor

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Mohammed Younus
Mohammed YounusAuthor
Mohammed Younus is the Senior Manager of Business Operations with a keen insight into the B2B landscape. Through his contributions to this blog, he aims to share cutting-edge tactics and insights that empower sales and marketing professionals to achieve unparalleled success.

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