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In our first-ever content calendar segmentation, we touched upon topics such as lead generation, video marketing, content marketing, the measurement of analytics, among several others.
Landing pages, unfortunately, are mostly overlooked as a way to generate more leads. Despite the statistics that prove how a great landing page will win you leads, many a business are guilty of ignoring them. With a minimal amount of effort and minor tweaks to your design and layout, your landing page could help you generate even more leads.
Whenever we think of a product, the brand we associate most with is the first thing that springs to mind. In the age of digital marketing, brand awareness is synonymous with good, recognizable content. Here are some ways you can create brand awareness with the help of your content.
Know your audience thoroughly, and understand their interests, habits, and preferences. Tailor your content according to these factors.
Ensure your content has an emotional aspect to it that helps readers connect with it. By pulling the right emotive strings, you encourage prospects to convince themselves that they need, what you’re selling.
Decide the most appropriate tone to channel your content with, whether formal or informal as per the requirements of your business. Understanding the differences between tones helps you craft the appropriate message for your audience.
Ensure that your content humanizes your brand and can establish a connection with your prospects on a personal level. Choose the right medium and platform to share your content. Create a schedule and adhere to it.
Video is taking giant strides as an effective form of content and has quickly become one of the most popular ways in which content is not just consumed but shared. With the rise of social media, videos have now attained the potential to go viral, and are shared and seen by more users. However, engagement with video marketing doesn’t come easy. Nothing does actually. But, here are some of the key points from this article in particular.
Upload content regularly, but know who you’re creating that content for
Don’t feel disheartened if your first few videos don’t garner as much attention as you thought it would
Adapt to modern trends, but ensure that it aligns with your brand’s message
Ensure your video marketing goals and business goals are on the same plane
Subscribers aren’t the only measure of your success, look beyond it and pay attention to other analytics
Provide detailed analysis and explanation of what your product/services are all about
Create micro-content for each episode of your story to retain interest and awareness for long-form and long-term content
1. Upload content regularly, but know who you’re creating that content for
2. Don’t feel disheartened if your first few videos don’t garner as much attention as you thought it would
3. Adapt to modern trends, but ensure that it aligns with your brand’s message
4. Ensure your video marketing goals and business goals are on the same plane
5.Subscribers aren’t the only measure of your success, look beyond it and pay attention to other analytics
6. Provide detailed analysis and explanation of what your product/services are all about
7. Create micro-content for each episode of your story to retain interest and awareness for long-form and long-term content
The colossal amount of data that is generated can overwhelm even the most seasoned campaigner. It can often be a difficult task to sort out the information you need while sifting through monoliths of data. That’s where analytics come into the fray, doesn’t it? Understanding the statistics behind the life cycle of your campaign is all you really need to make sense of your marketing efforts and the trajectory of its imminent success.
Customer-Acquisition-Cost, Click-through-rates
Lead score, Unique Visitors
Keyword ranking, Domain Authority
Email forward rates, unsubscribe rates
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Content marketing manager
Kate is the content marketing manager at ReachStream and is responsible for driving more traffic to the website. Her sharp wit, creativity, and extensive knowledge about the industry have allowed her to precede over the content team, turning in more leads and retaining more customer.
During the last two years, she has actively participated in strengthening the content team. Content might be the king, but engagement is the queen, and this lady rules the house.
Other than motivating the team, Kate loves to meditate and go for long walks.
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