An Expert Roundup Guest Post for B2B Marketers
Introduction
If you enjoy devouring our content, we’ve got some great news for you! Our writers have been working with similar B2B organizations over the last few months to create more content that you will relate and grow from!
In our first-ever content calendar segmentation, we touched upon topics such as lead generation, video marketing, content marketing, the measurement of analytics, among several others.
These are some of our favorite blogs from the last month gone by:
1. The Art of Generating Leads with your landing page
Landing pages, unfortunately, are mostly overlooked as a way to generate more leads. Despite the statistics that prove how a great landing page will win you leads, many a business are guilty of ignoring them. With a minimal amount of effort and minor tweaks to your design and layout, your landing page could help you generate even more leads.
Here are our key takeaways:
Create appealing visuals - Our brains processes images 60,000 times faster than written text. Choose the right palette and construct spectacular visuals to lower your bounce rate ratio.
Ask for less information - Few visitors enjoy filling-in forms that ask for way too much information. Ensure your questionnaires or CTA’s ask only for what is absolutely necessary.
Work on your CTAs - Create simple, unique and attractive CTA’s. Use no more than 7 words and ensure that it’s prominent enough to grab visitors’ attention.
Offer free products - Everyone loves free stuff, and nothing spreads the word about your business quite like free demos and giveaways.
2. Creating Brand Awareness with Unique Content
Whenever we think of a product, the brand we associate most with is the first thing that springs to mind. In the age of digital marketing, brand awareness is synonymous with good, recognizable content. Here are some ways you can create brand awareness with the help of your content.
Identify your target audience
Know your audience thoroughly, and understand their interests, habits, and preferences. Tailor your content according to these factors.
Go Beyond your Product
Ensure your content has an emotional aspect to it that helps readers connect with it. By pulling the right emotive strings, you encourage prospects to convince themselves that they need, what you’re selling.
Mind your tone
Decide the most appropriate tone to channel your content with, whether formal or informal as per the requirements of your business. Understanding the differences between tones helps you craft the appropriate message for your audience.
Design an effective content strategy
Ensure that your content humanizes your brand and can establish a connection with your prospects on a personal level. Choose the right medium and platform to share your content. Create a schedule and adhere to it.
Learn how to use content marketing for lead generation
3. Engagement Lessons in Video Marketing
Video is taking giant strides as an effective form of content and has quickly become one of the most popular ways in which content is not just consumed but shared. With the rise of social media, videos have now attained the potential to go viral, and are shared and seen by more users. However, engagement with video marketing doesn’t come easy. Nothing does actually. But, here are some of the key points from this article in particular.
Upload content regularly, but know who you’re creating that content for
Don’t feel disheartened if your first few videos don’t garner as much attention as you thought it would
Adapt to modern trends, but ensure that it aligns with your brand’s message
Ensure your video marketing goals and business goals are on the same plane
Subscribers aren’t the only measure of your success, look beyond it and pay attention to other analytics
Provide detailed analysis and explanation of what your product/services are all about
Create micro-content for each episode of your story to retain interest and awareness for long-form and long-term content
1. Upload content regularly, but know who you’re creating that content for
2. Don’t feel disheartened if your first few videos don’t garner as much attention as you thought it would
3. Adapt to modern trends, but ensure that it aligns with your brand’s message
4. Ensure your video marketing goals and business goals are on the same plane
5.Subscribers aren’t the only measure of your success, look beyond it and pay attention to other analytics
6. Provide detailed analysis and explanation of what your product/services are all about
7. Create micro-content for each episode of your story to retain interest and awareness for long-form and long-term content
4. 17 Key Metrics Every Modern Marketer Should Know About
The colossal amount of data that is generated can overwhelm even the most seasoned campaigner. It can often be a difficult task to sort out the information you need while sifting through monoliths of data. That’s where analytics come into the fray, doesn’t it? Understanding the statistics behind the life cycle of your campaign is all you really need to make sense of your marketing efforts and the trajectory of its imminent success.
These are some of the most important metrics that every marketer must know :
Metrics based on Content Effectiveness
Customer-Acquisition-Cost, Click-through-rates
Metrics based on Progress Tracking
Lead score, Unique Visitors
Metrics based on SEO
Keyword ranking, Domain Authority
Metrics based on email
Email forward rates, unsubscribe rates
Measure the success of your campaigns with these free templates.
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Kate Anderson
Content marketing manager
Kate is the content marketing manager at ReachStream and is responsible for driving more traffic to the website. Her sharp wit, creativity, and extensive knowledge about the industry have allowed her to precede over the content team, turning in more leads and retaining more customer.
During the last two years, she has actively participated in strengthening the content team. Content might be the king, but engagement is the queen, and this lady rules the house.
Other than motivating the team, Kate loves to meditate and go for long walks.
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