If anything, studies show that B2B Sales and Marketing reps who incorporate social selling as part of their marketing strategy are 79% more likely to hit their targets than those who shy away from the use of such a humongous platform that is Facebook.
According to an article by contributor Christine Crandell for Forbes, about 50% of B2B sales reps are consistently missing their quotas, simply because they’re not adjusting their individual sales strategies.
Let’s examine key checkboxes that you will have to get ticked to be on your way to promote yourself and market your business via Facebook.
This is as simple as it sounds, but it carries all the weight in the world, especially when using your Facebook profile for professional purposes. The last thing you want, or need, is to have posts that might come across as offensive to some prospects.
This is something that you can do without altogether. Remember, your profile is an extension of your Professional persona. It’s going to reflect who you are and what you stand for.
The worse part about having a profile that’s riddled with distasteful blemishes is that, at the end of the day, it’s going to be a stark representation of the values the organization you’re representing, stands for.
Whichever way you’d like to slice it; ultimately, social selling is an art. If you’re looking to be the best at B2B sales, it’s key for you to have your content strategy clearly mapped-out.
What you want to do is to gauge the needs of your audience.
Construct your posts to have maximum impact with them.
Personalize your content, and you will have made your post all-
the-more meaningful to your B2B Prospects. Failure to do so, is common
mistake made by a lot of B2B sales reps out there.
Getting your pitch perfect takes time, analysis and
A business page meant solely for your B2B sales on Facebook lets you bifurcate your personal profile from the one that’ll represent your business.
You can monitor its performance using Facebook Analytics which will give you better insights into how your audience is responding to the content your putting out there.
It will also effectively help you build-upon your social selling strategy.
Talk about two birds with one stone.
Related blog: How To Use Instagram For Business
Simply building a business page alone is not going to do very much in terms of promoting yourself on Facebook.