Top Women Marketing and Growth Experts You Should be Following

In today’s digital age, influencers are a-plenty. There’s every sort of influencer out there for every field or industry. Ones that you should look up and follow and then there are those that you might just want to give a pass.

Influencer marketing is basically where the marketing focus is placed on a limited number of influential personalities who have large followers and audiences of their own. Rather than target the entire market, marketers find it more efficient to use influencers to develop brand equity, create viral content or increase awareness.

There are celebrity influencers, authority influencers, PR influencers, micro-influencers, and connectors. In a nutshell, there are certain people from all walks of life who hold sway over their peers.

While there are many articles out there that highlight marketing and growth experts. There are very few who single-out the efforts of many remarkable women who dominate the fields of marketing and revenue generation.

Marketers of the fairer sex have equally contributed to the revolution and sustained growth of this industry.

If you think we’ve missed-out someone notable or have recommendations for a more finely-tuned list; do let us know in the comment section below.

Our aim here is to recognize and shine a light on the top 10 female growth experts, through whose creative efforts, our industry has risen to new heights:

Mari Smith @MariSmith

Mari was named by Forbes as one of the Top 10 Social Media Power Influencers four years in a row. She is a social media consultant, keynote speaker, co-author of Facebook Marketing: An Hour a Day, author of The New Relationship Marketing, and a contributor at Social Media Examiner.

Mari is one of the world’s foremost experts on Facebook marketing and is often referred to as the ‘Queen of Facebook’. In 2015, she partnered with Facebook as the leading small businesses and Facebook Marketing expert.

Her professional background includes over two decades of expertise in the fields of offline, online and relationship marketing, and even internet technology. This female marketer has been known to jet-set around the globe to deliver keynote speeches and to provide in-depth training to entrepreneurs and corporations as well.

Shama Hyder @Shama

Shama was voted Top 30 under 30 by Inc. Magazine and Forbes. This top 10 female marketer is the founder and CEO of Zen Media, a TV personality, a keynote speaker, a bestselling author, and a media correspondent.

She has also been awarded by both the Whitehouse and the United Nations as one of the top 100 entrepreneurs in the United States.

She truly is a master of her trade and has delivered over 300 keynote speeches in over 20 countries, with an average audience rating of 97%. She has a nose for innovation and has most major CMO’s line-up to be granted an audience.

Crystal Washington @CrysWashington

Crystal is a technology marketing strategist, professional speaker, and ‘One Tech Action’ and ‘The Social Media Why’ are the two books she has authored. Her clients include Fortune 500 companies such as Microsoft, Berkshire Hathaway, and General Electric.

She is also a member of the National Speakers Association and is a certified speaking professional. She works with organizations who want to leverage technology to increase profits and productivity.

She is a female marketer who is well-known for taking complex tech topics and makes them easy to understand. She has appeared in numerous publications and is regularly invited by major television networks to talk as a tech expert. She presently resides in Houston, Texas.

Eve Mayer @LinkedInQueen

Eve is an Author, Professional Speaker, Social Media Strategist, and Company Culturist.

She works as a Fractional CMO, a Fractional Chief Culture Officer and helps organizations to improve their marketing footprint or to help revitalize their social media efforts.

She has been recognized by Forbes as one of the most influential women in social media. CNN said that she is one of eight women to follow on twitter and was even named as the #1 CMO on Twitter by Social Media Marketing Magazine.

She speaks and consults worldwide on topics related to social media, digital marketing, women’s empowerment, managing millennials, etc.

Eliana Murillo @Eliana Murillo

Eliana is the founder and Head of Multicultural Marketing at Google. She is also co-chair of the Hispanic/Latino Advisory Council and a member of Nielsen’s Multicultural External Advisory Council.

She is also the co-founder of her family’s award-winning USDA certified organic Tequila Alquimia. She graduated from Harvard University and was included in the Forbes 30 under 30 list, 2017.

Initiatives have been launched by Eliana to drive innovation in education, entrepreneurship, and digital content creation. She hosts Latinas Who Brunch events, is an award-winning pastry designer and even paints.

Amisha Gandhi @Amisha Gandhi

Amisha Gandhi previously led mobile product marketing and communications at SAP and is now the head of influencer marketing there. And she has a passion for consumer tech gadgets.

Amisha has experience with PR and Marketing roles for the last 15 years in Silicon Valley. Some of the organizations she has worked with include HP, Google, Accenture, and Time-Warner.

And she seems like she’s on the verge of the next big thing.

Purna Virji @PurnaVirji

Purna has been the Senior Manager of Global Engagement at Microsoft since August 2017. She’s a keynote speaker and columnist on Voice Search, Digital Marketing and AI.

In 2016, Purna was named as the #1 most influential expert in the world by PPC Hero. She was also named by Adweek on their 2018’s Young Influentials list.

Adweek, The Next Web Conference, INBOUND and DMEXCO are some of the conferences she has given keynote speeches at.

Kathryn Finney @KathrynFinney

Kathryn is the founder of The Budget Fashionista and Digitalundivided. She received the ‘Champion of Change’ award from the White House in 2013 for making tech more inclusive.

As one of the first fashion bloggers, she has been profiled in O Magazine, The Wall Street Journal, Instyle, and the New York Times as well as over 600 other publications.

She has been named by Inc. Magazine as one of the most influential women in tech and was a past member of the National Advisory Council on Innovation and Entrepreneurship.

Ann Handley @annhandley

Ann is consistently named as one of the most influential marketers on social media. She is a writer, a digital marketing pioneer and a Wall Street Journal best-selling author.

She has been named by IBM as one of the 7 people shaping modern marketing and is the world’s first Chief Content Officer.

Her company Marketing profs is a marketing training and education company with over 600,000 subscribers. She also has over 420,000 followers on Twitter.

She has been a contributor to IBM’s Think Marketing, the Huffington Post, American Express, Inc. Magazine and Mashable to name a few.

LaSandra Brill @LaSandra Brill

LaSandra is an agent of change and a marketing innovator. She’s been included in the Top 40 Digital Strategists by Online Marketing Institute and was even named top 50 Influential Digital Marketers by Top Rank Marketing Blog.

LaSandra is the Head of Integrated Digital Marketing at NVIDIA. She also serves on the board of directors for the Special Olympics and Abilities United.

Prior to her time at NVIDIA, she held leadership positions at Cisco Systems and Symantec.

Kate is the content marketing manager at ReachStream and is responsible for driving more traffic to the website. Her sharp wit, creativity, and extensive knowledge about the industry have allowed her to precede over the content team, turning in more leads and retaining more customer.
During the last two years, she has actively participated in strengthening the content team. Content might be the king, but engagement is the queen, and this lady rules the house.
Other than motivating the team, Kate loves to meditate and go for long walks.