In today’s digital age, influencers are a-plenty. There’s every sort of influencer out there for every field or industry. Ones that you should look up and follow and then there are those that you might just want to give a pass.
Influencer marketing is basically where the marketing focus is placed on a limited number of influential personalities who have large followers and audiences of their own. Rather than target the entire market, marketers find it more efficient to use influencers to develop brand equity, create viral content or increase awareness.
There are celebrity influencers, authority influencers, PR influencers, micro-influencers, and connectors. In a nutshell, there are certain people from all walks of life who hold sway over their peers.
While there are many articles out there that highlight marketing and growth experts. There are very few who single-out the efforts of many remarkable women who dominate the fields of marketing and revenue generation.
Mari was named by Forbes as one of the Top 10 Social Media Power Influencers four years in a row. She is a social media consultant, keynote speaker, co-author of Facebook Marketing: An Hour a Day, author of The New Relationship Marketing, and a contributor at Social Media Examiner.
Mari is one of the world’s foremost experts on Facebook marketing and is often referred to as the ‘Queen of Facebook’. In 2015, she partnered with Facebook as the leading small businesses and Facebook Marketing expert.
Her professional background includes over two decades of expertise in the fields of offline, online and relationship marketing, and even internet technology. This female marketer has been known to jet-set around the globe to deliver keynote speeches and to provide in-depth training to entrepreneurs and corporations as well.
Eve is an Author, Professional Speaker, Social Media Strategist, and Company Culturist.
She works as a Fractional CMO, a Fractional Chief Culture Officer and helps organizations to improve their marketing footprint or to help revitalize their social media efforts.
She has been recognized by Forbes as one of the most influential women in social media. CNN said that she is one of eight women to follow on twitter and was even named as the #1 CMO on Twitter by Social Media Marketing Magazine.
She speaks and consults worldwide on topics related to social media, digital marketing, women’s empowerment, managing millennials, etc.
Eliana is the founder and Head of Multicultural Marketing at Google. She is also co-chair of the Hispanic/Latino Advisory Council and a member of Nielsen’s Multicultural External Advisory Council.
She is also the co-founder of her family’s award-winning USDA certified organic Tequila Alquimia. She graduated from Harvard University and was included in the Forbes 30 under 30 list, 2017.
Initiatives have been launched by Eliana to drive innovation in education, entrepreneurship, and digital content creation. She hosts Latinas Who Brunch events, is an award-winning pastry designer and even paints.
Purna has been the Senior Manager of Global Engagement at Microsoft since August 2017. She’s a keynote speaker and columnist on Voice Search, Digital Marketing and AI.
In 2016, Purna was named as the #1 most influential expert in the world by PPC Hero. She was also named by Adweek on their 2018’s Young Influentials list.
Adweek, The Next Web Conference, INBOUND and DMEXCO are some of the conferences she has given keynote speeches at.
Ann is consistently named as one of the most influential marketers on social media. She is a writer, a digital marketing pioneer and a Wall Street Journal best-selling author.
She has been named by IBM as one of the 7 people shaping modern marketing and is the world’s first Chief Content Officer.
Her company Marketing profs is a marketing training and education company with over 600,000 subscribers. She also has over 420,000 followers on Twitter.
She has been a contributor to IBM’s Think Marketing, the Huffington Post, American Express, Inc. Magazine and Mashable to name a few.
LaSandra is an agent of change and a marketing innovator. She’s been included in the Top 40 Digital Strategists by Online Marketing Institute and was even named top 50 Influential Digital Marketers by Top Rank Marketing Blog.
LaSandra is the Head of Integrated Digital Marketing at NVIDIA. She also serves on the board of directors for the Special Olympics and Abilities United.
Prior to her time at NVIDIA, she held leadership positions at Cisco Systems and Symantec.
Kate is the content marketing manager at ReachStream and is responsible for driving more traffic to the website. Her sharp wit, creativity, and extensive knowledge about the industry have allowed her to precede over the content team, turning in more leads and retaining more customer.
During the last two years, she has actively participated in strengthening the content team. Content might be the king, but engagement is the queen, and this lady rules the house.
Other than motivating the team, Kate loves to meditate and go for long walks.