What Is B2B Data and Why It Matters for Modern Sales Teams
October 7, 2026
How to Evaluate B2B Data Vendors for Accuracy and Compliance
Finding reliable B2B contact data is essential for sales and marketing teams that depend on prospecting. Lusha and ReachStream Prospect both help teams find contact information, but they take different approaches in terms of pricing, verification, and prospecting.
In this comparison, we’ll look at Lusha vs ReachStream across pricing, contact data, verification, enrichment, and key features to help you understand how the two platforms stand out in their own ways.
Lusha is a B2B sales intelligence platform. It gives you a contact database, a Chrome extension, and a set of enrichment tools. Its reputation was built on one thing: speed.
That was a genuinely useful experience when Lusha launched, and it’s why the tool spread through SDR teams so quickly. Since then, Lusha has expanded into a broader platform. Lusha reports being used by more than 280,000 revenue teams.
So, who is Lusha really built for? Two groups.
The first is individual reps doing one-off lookups while prospecting on LinkedIn. The second is larger enterprise teams who want intent signals and workflow automation bundled together, and who have enterprise budgets to match.
Everyone in between feels the squeeze. Startups, agencies, small sales teams, and anyone running volume outbound find that Lusha is priced for a different motion than the one they’re running.
Five specific problems push teams to search for Lusha alternatives. Each one comes down to the same root cause – the credit model.
1. Phone numbers cost five times more than emails
On Lusha, revealing a verified email costs 1 credit. Revealing a phone number costs 5. If your team calls prospects as part of its outreach, your credits disappear five times faster than your budget accounted for. A plan sized for 10,000 contacts can shrink to the equivalent of 2,000 once phone reveals enter the mix.
2. You pay just to look at data
Credits are deducted the moment you reveal a contact, not once you’ve confirmed it’s useful. That means researching your market costs money and refining your Ideal Customer Profile costs money too. Teams end up rationing exploration instead of using it freely to sharpen their targeting.
3. You pay for contacts that bounce
This is the biggest issue. A credit is deducted the instant data is revealed, whether that email or number works. Every bounce costs you twice: once as a wasted credit, and again as damage to your sender reputation, which takes weeks to repair.
4. Credit ceilings force expensive upgrades
Growing teams routinely run out of credits by the third week of the month. At that point, the only way forward is jumping to the next pricing tier, which can double or triple the monthly bill overnight for credits the team may not even fully use.
5. A pricing structure built for a different era
Lusha’s seat-based, per-rep pricing works well for a human-driven motion, where one rep uses a browser extension to look up contacts one at a time. It wasn’t designed for AI-driven or high-volume workflows, where lists are built and enriched at scale rather than revealing one profile at a time.
Put together, these five issues then Lusha gets to look too expensive for exactly the teams that need contact data, team who are small and mid-sized B2B companies.
ReachStream Prospect was built on a simple idea. You shouldn’t pay to look at data, and you shouldn’t pay for data that doesn’t work.
The platform gives you access to 200M+ valid contacts and companies, with filtering across 20+ attributes. It reports 95% data accuracy and 90% email deliverability, with the database verified through both an AI-powered engine and human researchers. More than 1,000 companies use it.
Three things stand out to teams that make the switch.
On top of that, the platform includes technographic data for targeting by tech stack, an auto-updating list builder, an ABM list builder, a Chrome extension for LinkedIn prospecting, and ReachAPI for integrations. Native connections exist for Salesforce and HubSpot.
| Feature | ReachStream Prospect | Lusha |
|---|---|---|
|
Database |
200M+ contacts and 15M+ companies |
280M+ contacts; 30M+ companies |
|
Data Accuracy |
95% data accuracy; 90% email deliverability |
98% email accuracy and 86% phone accuracy |
|
Credit Model |
Credits charged only on contact exports, offers unlimited email views |
1 credit-email; 5 credits-phone |
|
Email Verification |
Built-in, real-time verification |
No built-in email verification |
|
Enrichment |
Bulk Enriches complete contact and company level information in real-time |
Helps you enriches contact level information via multiple workflows |
|
Chrome Extension |
B2B prospecting tool that allows users to capture verified emails, phone numbers, and data directly from LinkedIn profiles and Sales Navigator |
Chrome Extension is widely used for fast, verified B2B contact discovery and everyday sales |
|
Integrations |
Salesforce, HubSpot, ReachAPI |
Salesforce, HubSpot, Bullhorn, Zoho CRM, Pipedrive, Capsule |
|
Pricing |
Paid plans start from $29/month annually |
Paid plans start at $37.45/month annually |
|
Security |
GDPR, CCPA, CAN-SPAM, SOC 2 and ISO Certified |
GDPR, CCPA; ISO 27001 & SOC 2 |
Accuracy is where the difference becomes obvious. ReachStream reports 95% data accuracy and 90% email deliverability across a database of 200M+ contacts. That number holds up because of how the data is maintained.
An AI-powered verification engine runs continuously, and human researchers review records on top of that. Contacts get renewed for free on every plan, including the free tier, so your lists don’t quietly decay between exports.
The more important part is that you can check this yourself before spending a rupee. Because viewing costs nothing, you can search your exact ICP, see how many matching contacts exist, and inspect the records. You know what you’re buying before you buy it.
Lusha’s strength has always been individual phone number depth, and reps do report good connect rates when Lusha returns a direct dial. But there are two catches.
First, you pay 5 credits every time you want one. Second, when a contact isn’t in the database, you find out one profile at a time, mid-workflow, with no easy way to see coverage across a whole target list in advance.
Compliance is the other clear gap. ReachStream holds ISO 27001:2022 and SOC 2 Type II certification, and covers GDPR, CCPA, CAN-SPAM, SOC 2 and ISO Certified
If you prospect into Europe, North America, Australia, and India from the same list, that breadth keeps your outreach legally safe without extra legal review for each region.
The short version: ReachStream gives you GDPR and CCPA compliant data with wider regional coverage, higher published accuracy, and the ability to verify the claim yourself for free.
This is where most teams make their decision.
ReachStream Prospect has five plans. Annual billing saves about 20%.
Direct-dial and mobile numbers are included on Starter, Pro, and Business. Monthly plans have no contract, so you can cancel or pause whenever you want.
Lusha uses a credit-based pricing model, with plans designed for different levels of prospecting. Paid plans run on a credit-slider model across Starter, Pro, Premium, and Scale tiers.
The Free plan costs $0 and includes 40 credits per month, while the Starter plan costs $37.45 per user/month with 4,800 credits annually. The Pro plan costs $52.45 per user/month and includes 7,200 credits per year.
While the Premium plan costs $299.95 per user/month with 40,800 credits annually. Larger organizations can choose the Scale plan, which offers custom pricing and credits. Since, businesses should consider usage along with the subscription cost when evaluating Lusha.
The headline price isn’t the real cost, though. The credit system is. Every email reveal costs 1 credit. Every phone number costs 5. On annual plans, all credits are issued upfront, and any unused credits are wiped at the end. Teams larger than five users must contact sales.
Make the move to ReachStream Prospect if any of these describe your team.
The teams getting the least out of Lusha are the ones prospecting hardest. If your reps are hitting credit walls mid-month, or your finance team keeps asking why the data bill went up again, then ReachStream Prospect is the right choice.
Lusha built a strong product and a strong brand. But its pricing model was designed for occasional lookups, not for teams running real outbound programs. You pay to look. You pay per reveal. You pay 5x for a phone number. And you pay for every contact that bounces.
ReachStream Prospect flips all of that. Unlimited viewing on every plan. Credits are deducted only when you export. Real-time email verification built in. Direct dials included. 200M+ verified contacts with 95% accuracy across every major region.
And pricing that starts at $0/ month and tops out at $79/month for a three-seat team. You don’t have to take any of it. The free plan needs no credit card, gives you 100 export credits and 200 email views a month, and unlocks the full search experience.
Yes. The Free plan gives 100 export credits, and 200 email views a month with no credit card needed, and paid plans start at just $29/month. Unlimited viewing on every plan means small teams can research freely.
Lusha uses credits when you reveal a contact, regardless of whether the data is verified. ReachStream charges credits only when you export, with emails verified helping you avoid paying for leads that bounce.
ReachStream reports 95% data accuracy and 90% email deliverability across 200M+ contacts, verified through AI and human researchers. Since viewing is free and unlimited, you can check coverage for your ICP before spending any credits.
Yes. Direct-dial and mobile numbers are available on all Prospect plans.
ReachStream Prospect starts at $0/month and with paid plans starting at $29/month 60,000 export credits per year. Lusha starts at $37.45/month 4,800 credits annually for contact reveals
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