marketing challenges

A Quick Fix to Overcome Marketing Challenges for Medical Marketers Table of Content Introduction Five big problems healthcare marketers face & solutions Massive Expenditure and LimitedMarketing Budgets Ineffective communication Lack of KPI (Key Performance Indicators) Not understanding how to use data Defining ‘customers’ Conclusion Introduction Marketing a product well is difficult in any industry, all the more so in healthcare. The healthcare industry in the USA receives plenty of criticism for its cost and inconvenience. The controversial HIPAA (Health Insurance Portability and Accountability) Act handles all things healthcare. However, its complicated legislation and rigid guidelines make it the source of much public ire. One of the most pivotal challenges facing healthcare organizations today is marketing. In fact, up until the 1970s, it was illegal to market hospitals and healthcare practices. Strict HIPAA rules still prevent high-tech medical innovations from thriving. Adding to this, Adding to this, the public views the…

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