3 Reasons To Not Buy Email Lists
(+5 Reasons Why You Should)

Email lists are useless. Cold emails still work. Email lists can ruin your domain reputation. Email campaigns generate revenue.

Searching for mailing lists and campaigns will give you blogs validating both sides. And it’s true—buying email address lists has pros and cons. Do the pros outweigh the cons? Or should you give up on cold emails altogether? (Hint: that depends on where and how you buy the email list).

What Are Email Lists?

As the name suggests, mailing lists are a database of potential leads’ email IDs. Emails can be collected from different sources, including scraping the Internet. Businesses that sell emails use Bombora or conduct large-scale scraping to acquire data. However, an email list for marketing can also be created using an already existing subscriber base or creating one.

If you don’t have the time or resources to create an email database yourself, you might consider buying one. Before you choose a provider, let us look at the pros and cons of buying mailing lists.

3 Reasons Why You Should Not Buy Mailing Lists

If you are looking to buy email addresses, you might have been warned against buying one. Here are three reasons as to why you should not buy a mailing list:

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High Bounce Rate

The quality of the mailing list cannot always be determined. It might contain wrong names or IDs that are no longer in use. Running an email campaign with such a list might severely affect your domain reputation.

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Privacy Regulations

Mailing lists often don't follow privacy regulations like CAN-SPAM, GDPR, and CCPA. Depending on the lists are used, you could be violating these regulations. Privacy regulations require you to get your recipients' consent before mass emailing them.

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Honeypots and Spam Traps

The email database you buy may contain IDs strategically set up to track and mark spammers. If you are deemed a spammer, email providers may block your IP address and domain.

Concerns over bounce rates, privacy regulations, honey pots, and spam traps are serious. However, buying an email address list can benefit your business. The following are some pros of mailing lists:

5 Reasons You Should Buy Email List

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Targeted Marketing and Segmentation

You can target specific accounts based on location, revenue, employee size, and technographics. Leverage lists crafted based on certain specific to segment and personalize your outreach.

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Increased Reach and Engagement

Make connections that would have otherwise been impossible and reach out for new opportunities. According to research, 80% of B2B buyers prefer emails over other forms of outreach. Curate your email lists based on your Ideal Customer Profile, and personalize your messages for increased reach and engagement.

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Immediate Outreach

Get in front of your prospects immediately with quality mailing lists. Since most reputable providers also offer company details, you can reduce the time taken for research and directly contact your leads by reaching their inboxes.

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Improve Customer Acquisition Efficiency

Email marketing costs a lot less than other forms of marketing. Creating and running blogs and social media requires hiring skilled content writers and search engine-optimizing analysts. On the other hand, all you have to do is buy mailing lists and have your sales team automate their mail using tools like Tuesday.

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Increase ROI

Increased reach, engagement, and lower acquisition costs can help improve your return on investment (ROI). Additionally, using a carefully curated database made up of your ICP can free up resources and allow your sales team to focus on higher-quality leads.

Can I Buy Email Lists?

Yes, however, simply acquiring a list of emails is not the best option. First, you have to take a few steps to mitigate the cons of buying email IDs.   

The key to a good email list lies in its provider. Do they comply with privacy regulations? How accurate and fresh is their data? Are the email IDs verified? A reputable data provider would be open about their sourcing methods and compliance. Research the vendor’s data practices and quality before using those email IDs. 

For example, ReachStream is GDPR, CAN-SPAM, CCPA, ACMA, and EDPS compliant and provides opt-in data, which means you won’t run into trouble with the law. It also offers 95% email accuracy and updates its contacts frequently. Buying emails from providers like these ensures that the people you contact have consented to receive cold mail. This reduces the risk of being marked as spam and increases the open rate.

How to Buy Email Lists from ReachStream

Here is how you can buy email lists using ReachStream. Start by creating your Super Saver account and activating it using the verification link sent to your mail.

Step 1- Filter

Sign in to your free ReachStream account.

Navigate to the filter panel on the left and use custom company and contact filters to select your ICP. You can filter for further segmentation.

Step 2- View Profiles

You can select, sort, or remove contacts to refine your custom contact list. View details of your prospects by clicking the View Details icon to refine your list further.

Each profile contains 20+ contact and company insights, including: 

Step 3- Download List

Review your list by clicking on the View Selected Contacts.  

When you are ready to download your list, click on Download Selected. The list will be downloaded as a .csv file. You can easily integrate it with your CRM.

Don’t want to pay? 

You can try ReachStream for free. ReachStream’s Freemium plan offers all features of the Super Saver plan, including advanced API access. Get 125 free leads now.

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Frequently Asked Questions

Are there legal repercussions for buying email lists?

Buying email lists if the database is legal if it is used in accordance with privacy regulations. Ensure your provider complies with GDPR, CAN-SPAM, etc. 

Most reputed data providers offer monthly plans starting from $99. However, keep in mind the number of credits allotted. Some vendors provide 140 contacts, while others offer over 1,000 for the same price.

Purchasing and mass emailing leads can severely impact a brand’s reputation. However, if your list is verified and the recipients have a high chance of being interested in your product, your brand reputation can be safe.

Nivedha Thangaraj
Nivedha ThangarajAuthor
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Nivedha Thangaraj is a reader who specializes in writing. Her primary focus is to leverage new technologies in the B2B space with humor. When she is not wrangling with words, she can be found wrangling with dogs.

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