Articles

MODIFIED ON

10/01/2025

From Cold Leads to Hot Prospects in 60 Days with ReachStream

In the fast-paced world of healthcare B2B marketing, precision targeting and efficient communication are essential for success. This case study explores how a healthcare company enhanced its sales funnel using a customized email list from ReachStream, leading to increased conversions, improved lead quality, and shorter sales cycles.

Company Background

The client is a mid-sized healthcare SaaS company providing electronic health records (EHR) and medical billing software to clinics, hospitals, and private practices across the United States. Their sales team struggled with unqualified leads, wasted time on outreach, and stagnant conversions.

Challenge: Poor Lead Quality & Ineffective Outreach

The client faced several major roadblocks:

Low-quality leads with generic email databases

Low response rates from irrelevant contacts

Wasted time researching qualified prospects

A sales cycle bloated with non-decision-makers

They needed a targeted, segmented list of healthcare decision-makers, such as physicians, practice managers, and hospital administrators, with verified contact information.

Connect with prospects and accelerate your B2B growth—get your ReachStream lead list now!

Solution: Used ReachStream’s Custom Email List Builder

The company chose to work with ReachStream, a B2B email list builder and data intelligence platform known for delivering highly customized and compliant contact lists. Instead of buying a static database, they used ReachStream’s custom email list builder to tailor their list based on the following:

Healthcare specialty (e.g., cardiology, oncology, orthopedics)

Job title (e.g., Director of IT, Practice Manager, Hospital Administrator)

Organization type (e.g., private clinics, multi-specialty hospitals)

Location (state-wise targeting in the U.S.)

Size of practice (by number of beds or physicians)

ReachStream also enriched the list with:

Verified work email addresses

Direct-dial phone numbers

LinkedIn profiles (where available)

Business revenue and employee size

This precision allowed the sales team to avoid irrelevant contacts and focus on real decision-makers.

Implementation Timeline

Week 1:

Identified ICP (Ideal Customer Profile).

Requested a customized email list via ReachStream’s builder.

Week 2:

Received a segmented list with 95%+ verified contact data.

Imported data into CRM for sequencing.

Week 3–4:

Launched personalized email campaigns.

SDRs followed up using direct-dial numbers and LinkedIn outreach.

Week 5+:

Analyzed open, response, and conversion rates.

Optimized messages based on feedback and interactions.

Results After 60 Days

The biggest impact was on lead quality. By removing unqualified contacts and focusing only on job titles and roles that match the ICP, the sales team increased conversions by 3x.

Key Takeaways

Customized lists beat generic databases – Using ReachStream’s email list builder allowed for hyper-targeted outreach.

Job titles matter – Filtering by decision-making roles like Practice Manager and C-level executives produced the best results.

Multi-channel follow-up works—combining email, phone, and LinkedIn made the campaigns more effective.

List enrichment matters – Direct-dial numbers and additional firmographics helped SDRs tailor their pitch.

Why ReachStream Was a Game-Changer

Real-time custom list building – No outdated, bulk databases

High data accuracy – 95%+ deliverability guarantee

Healthcare-specific filters – Built for targeting providers, administrators, and decision-makers

Ease of integration – Simple export to CRM or outbound tools

Dedicated support – Guidance from ReachStream’s onboarding team

Conclusion

When the right data meets the right strategy, even a stagnant sales funnel can turn into a high-converting machine. By switching to ReachStream’s custom email list builder, the client cut through the noise, reached real decision-makers, and moved prospects faster through the pipeline. With accurate targeting and multi-channel outreach, they didn’t just get more leads—they got the right ones.

FAQs

1 . How did ReachStream help improve lead quality?

The best way to get a verified Head of Laboratory Email List is through a reputable B2B data provider like ReachStream, which offers a constantly updated database with verified contact information.

2. What industries or roles can I target using ReachStream?

You can filter by job title, specialty, organization type, and location. In this case, the client targeted physicians, practice managers, and hospital admins.

3. Is the data compliant with email marketing laws?

Yes. ReachStream ensures all data complies with global standards like GDPR and CAN-SPAM, minimizing legal risk for outreach campaigns.

4. How long does it take to receive a customized list?

Most custom lists are delivered within a few business days, with 95%+ verified contact data ready for immediate CRM integration.

5. Can I use the contact list for multi-channel campaigns?

Absolutely. The list includes emails, phone numbers, and LinkedIn profiles, making it ideal for outreach via email, calls, and social selling.

6. What sets ReachStream apart from buying a generic database?

Generic databases are often outdated and broad. ReachStream builds each list from scratch based on your criteria, ensuring relevance and accuracy.