ReachStream | Resources
  • Resources
  • Best Practice
  • Reachstream Tips
  • Guides and Tutorials
  • Write For Us
  • Pricing
  • Support
RegisterLogin
b2b social media marketing

B2B Social Media Marketing
Strategies to
Generate Quality Leads

direct leads for your business

Table of Content

Introduction

1. Choose the Right Platform

2. Tweak Your Profile

3. Listen to Your Connections

4. Gate Your Content

5. Create a Buyer Persona

6. Organize Contests and Free Trials

Conclusion

Introduction

Did you know? 76% of all Americans who are on the internet have at least one social media profile. (Click to tweet)

That’s nearly 250 million people! If you are a marketer, social media helps you reach a larger pool of prospects in a shorter period when compared to any other channel. Lead generation was once an exhaustive and often futile process. Now, the resources required to generate leads are reliant on real-time communication. And what’s more, your leads are the ones who initiate contact with you, and not the other way round!

right audience platforms
adversting in social media

Despite this, B2B marketers are reluctant to embrace social media marketing. Their hesitation stems from a fistful of factors. For instance, it takes a while before you start getting noticed. The initial investment needed may seem steep, with no guarantee of returns. And acquiring a bad reputation on social media can destroy all that you have built, in an instant.

But social media is a conglomerate of various platforms, each with their own challenges, pros-cons, etc. Therefore, social media has a primary benefit that sets it apart from the rest – Effortless communication! No other channel facilitates communication between a business and a customer quite like the way social media does.

connecting right audience

Social media has a 100% higher lead-to-close rate than outbound marketing (Click to tweet)

checklists social media

Despite this, B2B marketers are reluctant to embrace social media marketing. Their hesitation stems from a fistful of factors. For instance, it takes a while before you start getting noticed. The initial investment needed may seem steep, with no guarantee of returns. And acquiring a bad reputation on social media can destroy all that you have built, in an instant.

Here are six strategies you can implement to make the most of
your social media marketing plan:

free trials1

Choose the Right Platform

There are hundreds of social media platforms, but that doesn’t mean they are all suitable for your business. In fact, depending on what your out-to-sell, specific platforms will be more beneficial than others.

For example, if you sell CRM systems to other businesses, LinkedIn might be right up your alley. But you would be off-the-mark if you were to try that on Instagram, for example.

Ensure that you construct your social media strategies around a platform you wish to capitalize on. While cross-channel promotion is recommended, you do want maximum impact, don’t you?

While there’s no specific rule of thumb, research shows that the most effective platforms for B2B sales are LinkedIn, Facebook, and Twitter.

social media to generate leads

Tweak your Profile

free trials2
marketing through multichannel paltforms

First impressions matter!
On social media, your business page profile is the first thing that will be visible to an interested user. If they find it unprofessional or unconvincing, well, smile and wave! Choose a name that your customers will remember, and make sure it is relevant to your product.

Make sure that your contact information is visible to anyone who visits, and includes links to your website. Add a crisp, precise bio that explains what your business is all about. And most importantly, include an attractive call-to-action button to draw prospects in.

free trials3

Listen to your connections

None of your social media strategies, no matter how sophisticated they might be, will work unless you know and understand your audience.

Social listening refers to monitoring your prospects on social media to gain industry insights. Get familiar with the most popular hashtags among your followers. Set up Google Alerts to notify you every time your business is referenced online.

And if you’re short on resources, it won’t hurt to invest in tools like Hootsuite to sort out your social media management woes.

Social media also enables you to effectively track your competitors.

Keep an eye on how they’re faring, as well as customer opinions about them. This can help you plan your digital campaigns better as well as fine-tune future social media strategies.

linkedin marketing

Gate your Content

free trials4
b2b marketing strategies

If you’re unfamiliar with the term, gated content is content that involves the extraction of visitor information in exchange for access to a particular piece of content.
By forcing visitors to part with their information, you stand to retrieve a higher number of direct leads for your business. As annoying as it may seem, if you don’t gate certain content, you risk collecting a lower number of leads.

You also risk not being able to share valuable resources that you may have spent sleepless nights constructing with anyone. If you have content that is of value to your users, they will gladly share their contact information with you.

It’s that simple!
While gated content almost always gets lesser clicks than publicly available content, your leads are almost certainly more interested in your products.

As with all social media strategies – the right balance is everything. Whenever it makes sense to share content without information, do so.

But don’t hesitate to gate your content when there’s an opportunity to grow your business.

free trials5

Create a Buyer Persona

Buyer personas are detailed profiles of your target customers/audience. Study your prospects and customers. Analyze their buying habits. Group all the common factors among them, and you will arrive at your buyer persona!

Example of a Buyer Persona

After creating your buyer persona, create content that is specific to their interests. Design your social media strategies in a way that it addresses your prospect’s pain points, concerns, and delivers what they expect. You might find that your customers have more than one consistent buyer persona. In such cases, it’s much better to run ads that target each type, rather than a generalized campaign. On social media, the more specific you can be, the better!

generate leads in social media

Learn how to discover your target audience

Find out

Organize Contests and Free Trials

free trials6
instagram for business

B2B Social media is all about interacting with the community. There’s no better way to do that than giving away one of your products via an online contest. Run a contest that only commences after a prospect shares their information. You must be extremely specific, both in terms of the prospects you want to target and the prize you are giving away.

This ensures you filter out low-quality leads.

Free trials are also an effective way of getting more leads. The word “Free” is a time-tested lead magnet on the internet. To ensure that your free-trial program is successful, offer minimal, but essential features to users.
The point is to allow them to see the benefits of your product without having to give them the whole nine-yards for free.

Generate quality leads
with ReachStream

Free demo

Conclusion

Social media is a blessing to all digital marketers. The process of lead generation becomes a much easier task with the right social media strategiesThe fact that you can reach out to and directly communicate with interested prospects allows your business to expand its customer base by leaps and bounds.

Irrespective of whether your customers are individuals or businesses, social media is the answer you have been looking for. While not always straightforward, social media does pay-off in kind when equal measures of perseverance and effort have been invested. Create structured social media strategies and follow them religiously. With time and discipline, you will see measurable returns! If you’re interested in learning more about the benefits of social media marketing, Subscribe to our blog! Share your thoughts and suggestions with us in the comment section below. If you enjoyed this read, share it with your colleagues and acquaintances!

ray smith

Joseph Cruz

Author

An established author and former B2B content marketer, Joseph has been around long enough to see content marketing grow from a buzzword to an industry. Currently a freelancer, he also plays an advisory role with ReachStream’s content team. During his time off, he enjoys a quiet day by the beach with his three dogs.

Don’t forget to share this post!

Facebook
Twitter
YouTube
Pinterest
LinkedIn
Instagram

Subscribe to Our Blog

Stay up-to-date with the latest in marketing, sales, service tips and news.

I want this latest in:



Check out our other blogs!

How Does a Social Media Presence Improve Your Business in 2021?

How Does a Social Media Presence Improve Your Business in 2021?

October 14, 2021
How to Prove and Improve Social Media ROI

How to Prove and Improve Social Media ROI

July 9, 2021
Best eCommerce Software Platforms for Multi-Vendor Marketplaces

Best eCommerce Software Platforms for Multi-Vendor Marketplaces

June 4, 2021
Tips to boost visibility of B2B Ecommerce

Tips to boost visibility of B2B Ecommerce

May 6, 2021

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Why ReachStream

Contact Search
Company Insights
How It Works

Products and Services

Search for Contacts and Companies
Data Enrichment
Digital Marketing Services

Resources

Best Practices
ReachStream Tips
Guides and Tutorials

Facebook
Twitter
Linkedin
Pinterest
Instagram
Youtube

connect@reachstream.com
+1(669)-544-2861
SUPPORT
GDPR

Copyright © 2023 ReachStream, Inc.    Privacy    Terms & Conditions     Cookies Policy

Sign up for a free trial, Register Now

Facebook
Twitter
Linkedin
Pinterest
Instagram
Youtube

reachstream

reachstream

SUPPORT

GDPR

Why ReachStream

Contact Search
Company Insights
How It Works

Products and Services

Search for Contacts and Companies
Data Enrichment
Digital Marketing Services

Resources

Best Practices
ReachStream Tips
Guides and Tutorials

Sign up for a free trial, Register Now

Copyright © 2020 ReachStream, Inc.    Privacy    Terms & Conditions     Cookies Policy

Popular

  • Here’s How You Identify B2B Medical Target Audience Here’s How You Identify B2B Medical Target Audience posted on May 22, 2019
  • Social Media Content Calendar Template Social Media Content Calendar Template posted on April 16, 2019
  • How to Close Sales Deals with Skeptical Customers How to Close Sales Deals with Skeptical Customers posted on July 8, 2019
  • 10 Reasons why sales reps can't close deals 10 Reasons why sales reps can’t close deals posted on July 5, 2019

New

How Does a Social Media Presence Improve Your Business in 2021?

How Does a Social Media Presence Improve Your Business in 2021?

October 14, 2021
How to Prove and Improve Social Media ROI

How to Prove and Improve Social Media ROI

July 9, 2021
Best eCommerce Software Platforms for Multi-Vendor Marketplaces

Best eCommerce Software Platforms for Multi-Vendor Marketplaces

June 4, 2021
Tips to boost visibility of B2B Ecommerce

Tips to boost visibility of B2B Ecommerce

May 6, 2021
Explore all

STAY IN THE KNOW



By clicking that button, you’ll:

  • Confirm you’re a genius and
  • Start getting the latest in marketing scoops, articles, eBooks, whitepapers and more
Popular
New
Popular
  • Here’s How You Identify B2B Medical Target Audience Here’s How You Identify B2B Medical Target Audience posted on May 22, 2019
  • Social Media Content Calendar Template Social Media Content Calendar Template posted on April 16, 2019
  • How to Close Sales Deals with Skeptical Customers How to Close Sales Deals with Skeptical Customers posted on July 8, 2019
  • 10 Reasons why sales reps can't close deals 10 Reasons why sales reps can’t close deals posted on July 5, 2019
New
How Does a Social Media Presence Improve Your Business in 2021?

How Does a Social Media Presence Improve Your Business in 2021?

October 14, 2021
How to Prove and Improve Social Media ROI

How to Prove and Improve Social Media ROI

July 9, 2021
Best eCommerce Software Platforms for Multi-Vendor Marketplaces

Best eCommerce Software Platforms for Multi-Vendor Marketplaces

June 4, 2021
Tips to boost visibility of B2B Ecommerce

Tips to boost visibility of B2B Ecommerce

May 6, 2021
Explore all
reachstream offer

Grab offer now

Copyright © 2023 ReachStream, Inc.

subscribe reachstream