How ReachStream Improved Leads & Deliverability for The 100 Companies

The 100 Companies - Overview

Industry

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Location

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Challenge

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The Company

The 100 Companies is a membership-based digital publishing and brand journalism network, launched by a team of journalists and PR professionals based in Atlanta. They specialize in helping businesses become thought leaders in specific geographic regions or industry niches.

Challenge

Before adopting ReachStream, The 100 Companies struggled with sourcing accurate and reliable B2B contacts.

As the Deliverability Specialist, Sally Schroder found the process to be expensive, time-consuming, and often frustrating, with a high percentage of unusable or irrelevant contacts.

Manual research consumed hours every week, and despite the effort, the results were inconsistent. The lack of a dependable data source made it difficult to run targeted campaigns effectively, which not only slowed down lead generation but also increased costs and reduced overall marketing efficiency.

Solution

The 100 Companies turned to ReachStream to simplify their contact sourcing and lead generation efforts. Key features that stood out were:

Effortless onboarding – quick and easy to get started

Powerful search filters – by location, job position, industry, and company name

High data quality – after scrubbing, unusable emails were rare

Consistent inbox reach – ensuring campaigns hit the right targets

Results

With ReachStream, The 100 Companies experienced:

Streamlined lead generation – saving hours of manual research every week

Reduced costs – fewer resources spent on sourcing and cleaning data

Improved accuracy – high deliverability and fewer unusable emails

Business growth – campaigns reached the right inboxes consistently

Customer Feedback

ReachStream has transformed how we source contacts and run our campaigns. The data quality has been outstanding, and we rarely find unusable emails. Their personalized customer service is second to none. I’ve already recommended ReachStream multiple times, and I can’t say enough good things about it!

Sally Schroder

Deliverability Specialist

Conclusion

ReachStream provided The 100 Companies with a reliable, accurate, and cost-effective B2B contact sourcing solution. By leveraging ReachStream’s advanced filters and data quality, they were able to boost campaign performance, cut costs, and achieve measurable business growth.