Have you been researching ZoomInfo for B2B data solutions? ZoomInfo has a comprehensive collection of features for more than just sales. In addition, G2 rates the B2B data platform’s Sales OS as high as 4.4. However, the sales and marketing platform does not state its prices upfront.
We dug deep around the internet and found approximate rates for different plans as mentioned by the clients themselves. Scroll down to learn about ZoomInfo pricing and plans.
ZoomInfo is a legacy sales intelligence platform that provides sales, marketing, and recruiting software.
Like other data providers, you can find contact details like job titles, phone numbers, email IDs, firmographics, etc. ZoomInfo also provides data enrichment and cleansing services.
ZoomInfo provides four main products: SalesOS, MarketingOS, TalentOS, and OperationsOS. While each has its own multitude of features, here are some of the top functions:
You can search for contacts and companies using multiple filters, including revenue, location, employee count, etc.
You can also create multi-platform Salesflows, including email, call, and social connections based on market triggers.
Chorus was acquired and added to the ZoomInfo Sales OS to analyze calls and other prospect interactions for conversation intelligence.
You can access buyer intent data to identify prospects looking for similar products. This data is categorized based on topics and keywords.
The OperationsOS provides data enrichment, cleansing, and deduplication services for database maintenance. In addition, the lead routing feature allows a system to match leads with reps.
ZoomInfo Lite (formerly community edition) is a feature where you can provide their company’s emails and other contact information for free ongoing access to the ZoomInfo database.
You have to consent for the application to scrape contact data from email contact books and signatures.
ZoomInfo also provides API for access to real-time data, including contact and company details and other data insights.
The enterprise API consists of four kinds:
The Standard API can be used to search, enrich, look up using particular parameters, and get usage details. Scaling APIs include features for setting up a Webhook and bulk search. The WebSights API can be used to track visitors on your website for further marketing.
While ZoomInfo is a leading sales intelligence platform, its prices are often not transparent. Interested clients have to provide their business email ID and talk to the sales team to even get a quote.
In addition, extra features can be bought along with different plans. This includes an extensive support package (Standard, Preferred, and Premium) with its own features. The prices also vary depending on the number of seats and credits required.
If you are confused, don’t worry. So are we. That said, after consulting multiple sources, here is a simplified overview of ZoomInfo’s pricing and plans for SalesOS. Most of the reported numbers are the price without any add-ons.
According to multiple sources, including a Reddit user claiming to work at ZoomInfo, the starting price for three seats has been $15,000/ year.
However, there have also been reports of the starting price being around $8,000/ year.
The features include access to the database, tailored prospects lists, and filtering options.
This plan’s price range is around $12,000-$25,000.
Features include everything in the Professional plan, along with scoops, org charts, technographic, and integrations.
The Elite plan includes everything in Advanced, along with real-time intent data, client tracking, and custom workflows.
According to Reddit, the prices range from $35,000/ year to $40,000+.
Users on Reddit have reported ZoomInfo’s prices to be anywhere from $7,000/year to $17,000/year for Professional and Professional+ plans.
The popular two-year-old Reddit post where a ZoomInfo employee commented on quotes $15,000/year. However, they have also stated that some stripped-down packages have been sold for $7,000/year.
ZoomInfo does not offer its features monthly. Only annual contracts are available. In other words, all customers have to sign a contract for one or two years when they buy from the company.
That said, if the price of Professional+ is taken as $15,000, it would cost around $1,250 a month. Similarly, Advanced+ and Elite+ would be $2,000 and $3,000, respectively.
While ZoomInfo has incredible features and a vast database, its prices can be a little too high for some businesses.
Compared to other competitors, ZoomInfo may fall short in terms of cost per lead and the number of features offered. In addition, you would have to go through the sales team for every small thing.
If you think the cons outweigh the pros, here are some alternatives you can consider for acquiring B2B contact data:
ReachStream is a DIY custom list-building platform known for its simple UI/UX design. In just three steps, you can access 22M+ data and download contacts
Sign in to your free ReachStream account.
Use the filter panel on the left to select your ideal criteria. You can filter for further segmentation.
You can select, remove, sort, or contacts to refine your custom contact list. View details of your prospects by clicking the View Details icon to refine your list further.
Each profile contains 20+ contact and company insights, including:
When you are ready to download your list, click on Download Selected. The list will be downloaded as a .csv file. You can easily import it to your CRM.
ReachStream’s Freemium plan offers all features of the Super Saver plan, including advanced API access.
Apollo offers extensive features and functions, including contact data, AI-assisted email writing, call transcription, A/B testing, and buying intent. In addition, Apollo has transparent pricing for all of its plans, including monthly and annual billing options.
Uplead is a B2B data platform for prospecting and driving growth. It also provides intent and technographic data, real-time data verification, and enrichment services. Plans can be billed monthly or yearly.
Cognism is a Europe-focused B2B database with manually verified phone numbers. You can access intent data, technographic, and other data attributes. However, Cognism’s pricing is also unclear.
If you are looking for more options, you can check out our blog on the 10 best B2B contact database providers.
While ZoomInfo does not officially reveal its pricing, clients have mentioned an estimated $7,000 to $40,000+ for a year. Remember that these are estimates and usually do not include the prices of add-ons like Chorus and extra credits or seats. The total cost will differ depending on the features, the number of licenses, and the total credits.
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ZoomInfo pricing can depend on the features, number of credits, and the number of seats you are looking for. without add-ons, ZoomInfo costs anywhere from $7,000 to $40,000 per year. However, clients usually must use zoominfo for at least one to two years.
You can sign up for a 14-day free trial to access their database. Another way to get ZoomInfo for free is to join the community edition and share your organization’s email and contact details in exchange for ZoomInfo’s services.
ZoomInfo may not suit small businesses due to its premium prices. Providers like ReachStream can be used instead, as their prices are comparatively lower and can be bought monthly instead of on yearly contracts.
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