Apollo Pricing and Plan in 2025 – A Quick Guide
Apollo.io has become a go-to sales intelligence and engagement platform for startups, SDRs, and B2B teams looking to scale outbound efforts. With pricing plans ranging from free to over $149 per user/month, it offers flexible access to buyer intent data, CRM integration, and powerful outreach tools.
But here’s the catch: Apollo’s credit-based pricing model frequently leaves teams uncertain about their costs.
In this guide, we break down the latest Apollo Pricing, explain how credits work, compare plan features, and reveal what most reviews don’t tell you, so you don’t end up overpaying for a plan that doesn’t scale.
We’ll also highlight why many B2B companies are choosing ReachStream for its transparent pricing and verified contact data.
Let’s dive in!
Apollo.io offers four plans: Free, Basic, Professional, and Organization. Each plan includes a monthly credit allowance used for exports, mobile numbers, enrichment, and outreach activities. All paid tiers offer more advanced features as you progress, including AI tools, intent filters, and CRM integrations.
Unlike Apollo.io, ReachStream provides full access to its B2B contact database without credit restrictions or tier-based feature gating. Users can access unlimited verified data with transparent, flat-rate pricing.
It also includes CRM integrations like Salesforce and HubSpot at no additional cost, making it easy to enrich workflows without unexpected expenses.
If your business needs scalable sales intelligence, real-time data via ReachAPI, and high-volume prospecting without hidden costs, ReachStream delivers more value for growing teams.
Apollo.io is often favored by small to mid-sized businesses (SMBs) looking for a budget-friendly sales intelligence tool, primarily for prospecting within the U.S. However, its credit-based system, hidden costs, and limited global reach can make it a less-than-ideal choice for businesses requiring unlimited access, seamless integrations, and extensive Do-Not-Call (DNC) compliance.
If your business depends on global prospecting without credit limitations, ReachStream is a superior alternative.
According to user feedback, Apollo.io’s affordability and U.S.-centric database make it appealing for SMBs. However, common complaints include inconsistent credit policies, outdated contact records, and limited support for international prospecting.
On the other hand, ReachStream earns high praise for its:
When comparing Apollo.io and ReachStream, your choice should align with your outreach goals. Apollo.io works well for businesses with modest prospecting needs, particularly within the U.S., but it comes with credit caps, limited international data, and inconsistent accuracy.
If your priority is global reach, unlimited access to real-time verified B2B contacts, and full compliance with GDPR and CCPA, ReachStream clearly emerges as the superior sales intelligence platform.
With transparent pricing, seamless CRM integrations, and a focus on data integrity, ReachStream helps revenue teams scale without worrying about hidden costs or low-quality leads, making it a smarter long-term investment.
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