Social Media Marketing for

Small and Medium-sized Enterprises

Social Media Marketing for
Small and Medium-sized Enterprises

“I feel like my business is too small to make an actual impact online.”
“We know our customers, and they know where to find us.”

There is a popular misconception among small and medium-sized business owners that social media can’t help them. The problem with that belief is that it’s short-sighted.

Sure, it might be great to have an established customer base. But, what’s the guarantee they are here to stay? If and when they leave, how do you acquire new customers?

Gone are the days when billboards and advertising ruled the roost. Now, word of mouth marketing reigns supreme again, albeit in the form of social media marketing.

In a business environment that has already made the transition to digital and outbound marketing, social media marketing is a natural by-product.

And, you would be sorry not to make the most of it.

Regardless of the size of your business, effective social media marketing can work wonders for it.

Advantages of Social Media Marketing

Social media marketing brings plenty of benefits to the table. Some of them include:

Increased Lead Generation:

Social media is a convenient avenue for customers to express their interest in your product without actually committing to purchase it. If you offer a good enough incentive, they’ll be happy to sign up.

For example, Facebook’s ads are designed to generate more leads. They enable you to take action with just a couple of taps. Take a look at the ad below for instance-

By making it so easy to book a test drive, Renault UK found that these ads cost 7.9 times lesser per lead.

Increased Brand Awareness:

A staggering 3.48 billion people are on social media. That’s nearly half the world’s population.

If you’re a small business owner, you could potentially reach several thousands of users, of which, some will definitely be interested in your product.

“Still worried that nobody is going to want your product? Keep in mind that 60% of Instagram users say they discover new products on the platform.”

Personalized Customer Relationships:

“Social media might build bridges, but social media marketing burns them. The most popular brands have a personal connection with their audience.”

Social media provides an opportunity for leads to contact you directly. It also helps you get a thorough understanding of their viewpoints and needs. If they’re happy with your services, you can be sure you’ll hear about it – through their own social media profiles!

Social media can
revolutionize your startup.

How to Use Social Media Marketing

Now that you know why; learn how! It can be challenging to build an audience from scratch, and a while before you start seeing results.

But that doesn’t mean you shouldn’t try.

Here’s how you can use social media marketing for either a small or medium-sized business.

Have a clearly defined plan:

In terms of planning, social media marketing for a small business is no different from a large one. To plan well, you need to:

Choose the right platform:

There are hundreds of social media platforms and knowing which one to use can be tricky. Based on the nature of your content, platforms can be:

Choose the best platform for your business based on your needs and audience’ requirements.

Engage with your audience:

Engagement goes far beyond replying to messages and comments on your page. Here are some ways to boost engagement on your page:

Take the help of automation:

With the help of marketing automation and CRM software, you can take your social media marketing game to the next level. Utilize tools such as HootSuite to:

Embrace marketing automation services

Conclusion

Social media marketing is for everyone! Even the basis of all B2B interactions can only be made possible when people interact with one another.

And social media gives you just the perfect excuse for that!

It’s now easier than ever for marketers to find and target their audience. Add to the mix what a satisfied customer’s praise is worth on social media. As long as you make all the right moves, your business will succeed.

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An established author and former B2B content marketer, Joseph has been around long enough to see content marketing grow from a buzzword to an industry. Currently a freelancer, he also plays an advisory role with ReachStream’s content team. During his time off, he enjoys a quiet day by the beach with his three dogs.