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Searching for “Is Wiza legit” before handing over your credit card is smart due diligence. The tool has over 50,000 companies using it for lead generation, but Trustpilot reviews paint a different picture than G2 ratings—and the gap matters when your sender reputation is on the line.
This review breaks down Wiza’s email verification process, real-world accuracy, pricing structure, and known limitations so you can decide whether it fits your prospecting workflow or whether an alternative makes more sense.
Yes, Wiza is a registered company with transparent pricing, active customer support channels, and verified reviews across platforms like G2, Capterra, and Trustpilot. The business operates openly and maintains a visible presence in the sales technology space.
That said, “legitimate business” and “risk-free tool” are two different things. Wiza’s core method involves scraping LinkedIn profiles, which creates some considerations worth understanding before you commit.
The safety question often comes down to your LinkedIn account. Aggressive use of any scraping-based extension can trigger LinkedIn’s anti-automation detection, potentially resulting in warnings or temporary bans on your profile.
Wiza verifies email addresses at the moment of export rather than pulling from a pre-verified database. When you request contact data, the system runs several checks before delivering the email and charging your credits.
The verification process typically includes three steps. First, SMTP validation checks whether the email server accepts messages to that address. Second, syntax verification confirms the address format is valid. Third, domain checks ensure the company’s email domain exists and is active.
One feature worth noting: Wiza only deducts credits for emails that pass verification. If the system can’t verify an address, you don’t pay for it. However, some users report occasional charges for emails that later bounce, so results can vary.
Wiza claims near 99% email deliverability through its real-time verification process. In practice, accuracy depends on several factors the tool can’t fully control.
The gap between claimed accuracy and real-world results often comes down to edge cases. A 99% deliverability claim doesn’t account for catch-all domains or recently changed job titles.
Here’s a closer look at the core features that define how Wiza works
The Wiza extension overlays directly on LinkedIn, revealing email addresses and phone numbers as you browse profiles or search results. You can access contact data without leaving your prospecting workflow, which saves time compared to manual research or switching between tools.
Sales Navigator compatibility unlocks advanced filtering options, letting you build more targeted prospect lists before extracting contact information.
Wiza Prospect, the platform’s list-building feature, allows you to export entire search results rather than pulling contacts one by one. You can process hundreds of profiles in a single batch, which speeds up list building for outbound campaigns considerably.
The platform connects with major sales tools including Salesforce, HubSpot, Outreach, and Salesloft. CSV export is available for teams using other systems. These integrations help move verified contacts directly into existing workflows without manual data entry.
Wiza uses a credit-based pricing model where each verified email export consumes credits from your monthly allocation.
The free tier provides 20 credits per month, enough to test the extension but not enough for serious prospecting. Features are restricted, making this purely an evaluation option.
Entry-level paid access works for individual sales reps or freelancers running moderate outbound campaigns. Credits can deplete quickly if you’re building large lists regularly.
The mid-tier option adds direct dial phone numbers to your exports, useful for teams prioritizing phone outreach alongside email. The higher price point reflects the additional data type.
Higher tiers offer increased credit allocations for teams with larger prospecting volumes. Check Wiza’s pricing page for current rates, as they update periodically.
Monthly billing works well for teams with fluctuating needs or those wanting to test the platform without long-term commitment. Annual billing makes more sense for established teams with predictable, high-volume prospecting who can benefit from lower per-month costs and larger export allowances.
Let’s examine the advantages and limitations users commonly report.
User reviews on G2 and Capterra highlight several consistent strengths:
Recurring complaints across review platforms include:
While Wiza offers useful features, there are important limitations to consider.
Credits are consumed per export, and unused credits typically don’t roll over between billing periods. Teams running large-scale prospecting campaigns may find costs escalate quickly, especially when building lists across multiple target accounts.
Coverage is strongest in North America, with thinner data in international markets and certain industries. If your target accounts are primarily outside the US, you may encounter more verification failures and incomplete contact records.
Recurring themes in user reviews include unexpected auto-renewal charges, difficulty canceling subscriptions, and charges appearing after users believed their accounts were closed. Documenting any cancellation requests in writing and confirming closure directly with support can help avoid surprises.
Any scraping-based tool carries inherent risk of LinkedIn detecting automated behavior. Aggressive use patterns like exporting large volumes quickly or running the extension constantly can trigger account warnings or temporary restrictions.
Third-party review sites show mixed sentiment overall. G2 and Capterra reviews tend toward positive, with users praising time savings and the intuitive interface. Trustpilot reviews skew more negative, with recurring complaints about billing issues and data quality.
The pattern suggests Wiza works well when everything goes smoothly, but users who encounter problems often struggle to get satisfactory resolution.
The market for LinkedIn email finders has expanded far beyond simple scrapers. Modern alternatives combine verified data, compliance controls, and workflow tools that reduce bounce risk while improving reply rates. The platforms below represent the most practical upgrades for teams moving beyond Wiza.
Best for: Teams prioritizing verified B2B emails with a compliance-first approach
ReachStream takes a fundamentally different approach as a database-first platform rather than a scraper. You get ESP-verified emails with 95%+ accuracy, and credits are only charged for valid addresses. The platform offers unlimited contact views, advanced filtering across job titles, industries, and firmographics, plus free lifetime contact renewals on ABM lists.
Unlike scraping tools, ReachStream doesn’t put your LinkedIn account at risk. The Chrome Extension works alongside LinkedIn for prospecting, while the core database provides stable, compliant access to verified contact data with GDPR, CCPA, CAN-SPAM, and ACMA compliance built in.
Best for: All-in-one prospecting and outreach platform users
Apollo combines a large contact database with built-in email sequencing and engagement tools. The platform offers a generous free tier, though users report accuracy issues with LinkedIn-derived email addresses.
Best for: Quick lookups and browser-based prospecting
Lusha uses a similar Chrome extension approach with credit-based pricing. The tool is strong in certain geographic markets with a simpler interface for individual reps who don’t require advanced features.
Best for: Domain-based email finding and verification
Hunter takes a different approach by finding emails by company domain rather than LinkedIn profiles. Strong verification capabilities make it better suited for account-based research than individual prospecting.
Selecting the right tool depends on your specific workflow, volume, and risk tolerance. Here are the key factors to weigh:
Test before committing. Most tools offer free trials that let you compare accuracy firsthand with your actual target accounts.
Database-first tools offer structural advantages over scraping approaches that become more apparent at scale.
ReachStream’s approach combines ESP-verified emails with 95%+ accuracy, credits only for valid addresses, and global compliance coverage across GDPR, CCPA, and CAN-SPAM regulations.
Wiza is legit, but it’s not perfect. It offers convenience, fast LinkedIn exports, and a verification layer designed to reduce wasted credits. That said, scraping risks, billing complaints, and accuracy gaps in edge cases are real considerations.
If you need quick LinkedIn-based lookups, Wiza may fit your workflow. If you need predictable accuracy at scale with stronger compliance coverage, exploring database-first alternatives could deliver more consistent long-term ROI.
The smartest move? Test multiple tools side by side and let real deliverability results guide your decision.
Get 100 Free contacts and compare ReachStream’s verified data against scraping tools.
Using any scraping-based extension carries some risk of LinkedIn detecting automated behavior, which could result in account warnings or restrictions. Conservative usage patterns and monitoring your account status helps reduce this risk.
Wiza offers a free tier with 20 monthly credits, with paid plans starting at $83/month for 1,000 email credits. Check their pricing page for current rates as they update periodically.
Wiza’s verification process is designed to only deduct credits for emails that pass deliverability checks. However, some users report occasional charges for emails that later bounce.
Both tools claim high accuracy through verification, but they use different data sourcing methods. Wiza scrapes LinkedIn while Apollo maintains a larger independent database, resulting in different coverage and accuracy patterns depending on your target market.
Catch-all domains accept all emails regardless of whether the specific address exists, making true verification impossible. Wiza and most email verification tools cannot guarantee accuracy for catch-all addresses.
Inaccurate data results in email bounces that can harm your sender reputation and deliverability over time. Wiza’s credit protection only covers the verification step, not downstream campaign performance.
Wiza’s refund policy is limited since their credit system is designed to only charge for verified emails. Reviewing their terms of service and testing with small exports before committing to larger volumes can help manage expectations.
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