Drive Leads and Win Big with White Paper Marketing 2019 Understand the crux of whitepaper content marketing and leverage it to win your audience over Download this whitepaper Marketers use various types of content to reach out to their target audiences. Blogs, infographics, eBooks, whitepapers, videos, and much more. Out of these various forms of content, whitepapers have proven to be popular amongst B2B audiences. Whitepapers provide detailed information on a particular topics relating to a niche industry. They are both educative and informative. Far from being traditional advertisement memos and much more than just a random collective of thought, whitepapers are and continue to be one of the best forms of marketing tools around. Right from helping you getting noticed to generating leads, with the help of whitepapers you will have the ability as an authoritative industry figure to effectively connect with your niche audience. This whitepaper, assembled at…

Read more

keyword research for b2b social media marketing

Keyword Research for B2B Social Media Marketing Audiences these days, be it in the B2B or B2C sectors, rely much on social media when it comes to connecting with businesses. Social networks allow consumers to acquire information about a company or a product/service they offer. For instance, if a consumer wants to connect with a tech firm, they type “tech firm” into the search bar of any social channels.The channel then provides a list of registered ‘tech firms’ along with their reviews, summaries and much more. Social media search is evolving fast. The relevance of a social media search, along with its accuracy is much like that of premium search engines. Right from consumers to companies, everyone is turning to social media when it comes to looking for businesses or obtaining information on the same. However, many businesses have one question that bothers them all – how do we appear at…

Read more

generating lead with your content marketing

How to Write Content for Landing Pages that Generate Leads  Landing pages are one of the essential aspects of a website. Why? Because these are the pages that generate leads and deliver sales.In addition to being the place where people “land,” your landing pages are the gateway to information about your company, product/service, your mission, and vision. Basically, everything that can engage your prospects and convert them into buying customers. However, to generate leads using your landing page, you need to ensure that the content here is appropriate and engaging. It should capture the attention of your reader in the first go. But, how do achieve this? Well, to understand the significance of content on a landing page, keep reading. Why are landing pages indispensable to generate leads? What does a useful landing page look like? Landing pages that are just too perfect 4 ways to master the art of…

Read more

inbound sales

How to Choose the Best Social Media Platforms for B2B Marketing Introduction Digital marketing has grown tremendously over the last few years. In our B2B landscape, the significance of digital marketing has become paramount. The reason? It has become a lot easier to communicate with prospects. There are also several channels that have come into existence, and B2B companies are now spoilt for choice. Be it SEO or email, there are plenty to choose from. However, social media seems to have won the race when it comes to popularity. With more than 88% of B2B companies marketing on social media, there is no better time to be on social media.Click to tweet According to a study conducted by Mashable, 81% of small and medium businesses use some kind of social media channel for marketing.Click to tweet Want to write effective content for social media and generate more leads? Learn how…

Read more

small business social media marketing company

How to Get Started with Social Media Marketing for business owners How to get started with Social Media Marketing for business owners Download this whitepaper Social media is where your customers are! So, why aren’t you? Get started with social media today and witness your business reach the pinnacle of success. Social media marketing has been revolutionizing the digital marketing arena. Seemingly one of the most important digital marketing channels, businesses are now relying heavily on social media platforms to connect with their audience. However, the dynamism and vastness of social media can be overwhelming for newcomers. To ease you into the subject, we at ReachStream have collated this whitepaper. Aptly titled, this whitepaper is everything you will ever need to get started on social media for business purposes. Loaded with strategies that will allow you to steer your social media marketing efforts in the right direction. Here is a…

Read more

free templates content editorial calendar 2019

Free Template: Content Editorial Calendar 2019 It’s time to implement this calendar when you sit down to plot-out your content marketing strategy. Get yours now! A step in the right direction can lead you to success. Generate more leads by getting your content marketing strategy right from the start with the help of this editorial calendar. With market competition at its most cutthroat level to date, businesses are finding it harder to generate quality leads. Be it through search engines or social media; marketers depend on several digital marketing channels to get the job done. However, none of it will work without a complete content marketing strategy. Content marketing forms the crux of digital marketing. It allows marketers to appeal and engage more potential prospects. This is why it is essential for you to plan your content marketing strategies. This FREE template from ReachStream will allow you to manage and…

Read more

content marketing for lead generation

Content Marketing for Lead Generation:A Definitive Guide(2019) Content Marketing for Lead Generation: A Definitive Guide (2019) is a phrase that fairly affirms  the relevance of content marketing in today’s convoluted digital marketing landscape.  “88% of B2B marketers invest in creating custom content marketing strategies. Content marketing costs 62% less than traditional marketing while generating 3x more leads.” When it comes to generating leads, content marketing might not be the first strategy that comes to the mind of the average marketer. However, the effectiveness of content marketing has left no room for doubt, that it does indeed form the crux of marketing. Be it SEO or social media, email or landing pages, no digital marketing channel for lead generation is complete without content. Hence, the significance of content marketing. Unfortunately, many marketers find it difficult to distinguish between content that doesn’t work and content that creates the right impact when it comes…

Read more

setting sales strategies

Setting Sales Strategies For a New Product Launch TABLE OF CONTENT Introduction Survey Sales Strategies for New Product Launch To Conclude Introduction Survey Sales Strategies for New Product Launch To Conclude Ensure your new product launch reaches the right audience Get the right database Introduction According to a study released by the Marketing Research Association, only 40% of newly developed products/services make it to the market. Out of that 40%, only 24% of them will generate any revenue. Furthermore, 95% of all new products/services launched in the market each year fail. Let those facts sink in for a minute! Companies, both big and small-scale, launch new products frequently. They invest a great deal of time and money to introduce their product to the market. Very few can say that their product became a success. The reason? Turns out, the sales strategies by which they went about launching their product was…

Read more

sales opportunities

Stop Missing Sales Opportunities in the Healthcare Industry Short on time? Jump to a chapter that is most relevant to you. Table of content Introduction Be More Human Understand the “Why” Behind Missed Sales Opportunities Learn to Spot Red Flags Back to the Basics To Conclude Introduction One thing that all sales reps have in common – it’s that they have lost out on lucrative sales opportunities, at least once. You might have given it your all, yet, you have failed to achieve your targets come the end of the month. According to a study conducted by The Bridge Group, only 67% of sales reps meet their regular targets. Click to tweet It’s not a question of lack of effort. So, why are so many salespeople missing out on these sales opportunities? Run Your Sales Campaigns in the Healthcare Industry like a Champ Know more A series of unfortunate encounters…

Read more

business sales leads free trial

10 Reasons why sales reps can’t close deals 10 Reasons why sales reps can’t close deals 71% of sales reps say that their top priority is to close deals. Yet, over the past six years, the number of sales reps hitting their quotas has fallen from 63% to 53%. Tweet Closing a deal is seldom easy. Ask any salesperson, and they will point out how challenging it is to get to the end of a business deal. And if by any miracle, they manage to get a prospect to agree to a sale, a sigh of relief is usually their first response. By now, you know that closing a deal is easier said than done. Ask any salesperson who had to prospect through calls or send an anonymous email to a prospect in the hope of receiving a positive response. The answer is usually the same. It’s not easy! In the same way,…

Read more

10/19