Written by:

Junaid Hussain Khan

February 3, 2026

Lusha Pricing Explained (2026): The Real Cost Behind Credits

Best Practice > Sales
> Article

>Lusha Pricing Explained (2026)

Finding Lusha’s prices is simple, but a closer look is necessary to fully understand how it operates in reality. When teams begin to reveal contacts, export data, and scale daily prospecting with credit-based technologies, the list of price never accurately represents the true cost.

We break down Lusha pricing by examining how credits, features, and usage guidelines impact spending. We then compare this approach with our platform, ReachStream, so you can decide which pricing structure works best for you.

Lusha pricing overview

Lusha offers a credit-based pricing structure with plans ranging from a free tier to customized enterprise pricing. The number of contacts you unlock, how frequently your team exports data, and the plan you choose all affect the final cost.

When billed annually, Lusha’s pricing typically ranges from $0 to $52.45 per user, per month, reflecting an annual billing discount. On a monthly billing cycle, pricing can increase to as much as $79.90 per user.

Lusha currently offers three paid plans. Details are shown below.

Plan	Price (USD per user/month)	Credits	Best for	Key limitations
Free	$0	40	Testing the extension	May not suit active prospecting
Pro	$29.90	250	Solo users	Add-ons often needed for integrations/enrichment
Premium	$69.90	600	Small teams	No API or intent access included
Scale	Custom	Custom	Larger teams	Pricing opaque; usage caps may apply

Note: Pricing information is based on publicly available data at the time of writing. Lusha may display different prices depending on region or contract terms.

How Lusha’s credit-based model affects total cost

With Lusha, credits are consumed every time contact data is revealed or exported. This means overall costs can fluctuate month to month, especially for teams running high volume prospecting or recruitment campaigns.

While the entry-level pricing may appear straightforward, access to advanced features—such as API usage, intent signals, or deeper enrichment—is typically locked behind higher-tier plans or requires additional upgrades. As a result, the headline price doesn’t always reflect the true cost of ownership.

For teams focused on predictable budgeting, this model can require close usage tracking. Some organizations value the flexibility of paying by usage, while others find that credit consumption adds uncertainty as prospecting activity scales.

That pricing complexity is one reason many buyers evaluate Lusha alongside platforms like ReachStream. Rather than relying on a strict credit system, our system provides broader data access and clearer usage expectations, helping teams scale outreach without constantly monitoring credit balances or adjusting plans mid-cycle.

What influences Lusha’s pricing?

In practice, Lusha pricing is shaped by three main factors:

Lusha pricing is built around a credit system, apart from the custom Scale plan, which is positioned as “unlimited” under a fair use policy. When you choose a plan, you select your number of users, and Lusha assigns a fixed number of credits per month to each licence. A credit is deducted every time you reveal or export contact data.

If you need access to more advanced data, you’ll usually have to move up the Lusha pricing tiers 2026. Features such as technographics, intent data, job-change alerts, and bulk contact reveals aren’t included in entry-level Lusha pricing plans.

Costs can also increase as you add users or require extras like CSV enrichment, Salesforce enrichment, or API access. These features are often treated as add-ons, which is worth factoring into any Lusha pricing review.

Overall, this credit-based Lusha pricing strategy offers flexibility, but it also means usage needs to be monitored closely, especially for sales teams working at scale.

Hidden costs to consider with Lusha pricing

When we reviewed Lusha pricing, the plans themselves were clearly laid out. But looking a bit closer, there are a few cost-related details worth factoring in — mainly around how credits are used and how access scales.

Credit usage can add up fast

Lusha pricing is built on a credit-based model, where most actions consume credits. That includes revealing contact data as well as exporting it.

Here’s how credit usage typically works:

1. Credit consumption adds up quickly

Lusha’s pricing is based on credits. Each action deducts credits from your balance. Below is a typical breakdown of how credits are consumed.

Action	Credits used	Details
Contact’s phone reveal	5 credits	Unlocks phone data
Contact’s email reveal	1 credit	Reveals an email address
Export to CSV	1 credit	Covers up to 25 rows per export
Export to CRM	1 credit	Saves contacts directly into your CRM

In practice, revealing both an email address and a phone number for a single contact already uses 6 credits. Exporting that same contact increases the total again. For sales teams prospecting at volume, this means credits per month can be consumed faster than expected.

2. Advanced features aren’t included by default

Some of the features teams rely on most aren’t available on entry-level Lusha pricing plans. Access to intent data, job-change alerts, technographics, bulk reveals, Salesforce enrichment, and API functionality usually requires upgrading to a higher tier or the Scale plan.

This is something we often see teams overlook when doing a Lusha pricing review, especially if they assume these capabilities are standard inclusions.

3. Credit rollovers are limited

Unused credits don’t always carry forward. Monthly plans typically allow rollovers only up to a certain limit, while annual plans reset credits at the end of the billing cycle.

That means if credits go unused, they can be lost — another factor to consider when evaluating Lusha’s pricing strategy over the long term.

4. Scaling users or usage increases costs immediately

Adding users or topping up credits mid-contract results in immediate cost increases rather than deferral until renewal. This isn’t unusual, but it’s worth accounting for if your team is growing or expanding outreach activity mid-year.

5. “Unlimited” plans still operate under fair use rules

Lusha’s Scale plans are described as unlimited, but they still fall under a fair use policy. This is standard across sales intelligence tools and is designed to prevent misuse and protect data quality.

From what we’ve seen in user reviews, some teams report soft monthly caps under these policies, although limits can vary depending on usage patterns and contract terms.

At ReachStream, we take a similar responsible approach — but with clearer expectations around access, so teams know exactly how their usage scales as they grow.

Wondering how pricing looks without credit anxiety?  

See how ReachStream delivers predictable access to verified data, enrichment, and automation—without constant upgrades or usage surprises.

Lusha vs ReachStream pricing: key differences

Lusha can be a solid option for marketing, sales, RevOps, and recruiting teams prospecting primarily in the US and Europe. That said, Lusha pricing may not work for every team—especially if you need predictable costs, broader integrations, or unrestricted access to data.

Key capabilities such as unlimited credits, advanced integrations, and compliance features are typically reserved for Lusha’s highest-priced plans. As a result, costs can rise quickly as usage scales.

At ReachStream, we built our platform for teams that want to prospect across regions without constantly tracking credits or unlocking core functionality through add-ons.

How the pricing models differs?

The biggest difference comes down to how access is structured.

Lusha pricing follows a credit-based model, where your total cost depends on how many contacts you reveal, export, or enrich, and which features you unlock. This approach offers flexibility, but it can become unpredictable for teams prospecting at volume.

ReachStream takes a more usage-transparent approach. Instead of limiting core actions behind credits, we focus on giving teams consistent access to verified data, enrichment, and workflows—making it easier to scale outreach without worrying about running out of credits mid-campaign.

Feature	Lusha	ReachStream
Pricing model	Credit-based	Tier-based, scalable
Data enrichment	Limited by credits and plan tier	Contact and company attributes enrichment
Reach API	Higher-tier or add-on	Enrich systems with verified contact & company data.
Email verification	Limited by credits and plan tier	Verifies emails in real time before use
Chrome extension	Yes	Reveal, save, and export verified LinkedIn contacts.
CSV & CRM enrichment	Add-ons	Included as standard
Global scalability	Strong US/EU focus	Designed for broader regional coverage

What makes ReachStream different

When teams switch from Lusha, it’s usually because they want fewer constraints and clearer value. Here’s where ReachStream stands out:

ReachAPIs allow teams to enrich, validate, and pull data programmatically, ideal for RevOps, automation, and custom workflows
Built-in email verification reduce bounce rates and protect sender reputation, using a 7-step AI and human verification process for higher accuracy.
Chrome extension helps lead directly from LinkedIn in real time
Data enrichment at scale, whether you’re updating CRM records or uploading large CSV files
No constant credit monitoring, making forecasting and budgeting easier
Chrome extension helps lead directly from LinkedIn in real time

Rather than reserving essential features for higher tiers, we includes the capabilities teams need to prospect efficiently from day one.

Is Lusha Worth the Cost in 2026?

If your team focuses on basic prospecting and is comfortable managing credits, Lusha pricing may be a workable fit. But for teams that need scalable enrichment, automation, and predictable costs, ReachStream offers a more straightforward alternative.

That’s why many growing sales and RevOps teams evaluate us alongside Lusha—not just on price, but on how easily our platform supports long-term growth.

Clear pricing. Scalable data. Transparent access.

FAQs

1. What are the drawbacks of Lusha pricing?

The main drawback of Lusha pricing is that many essential features are tightly linked to credit usage and higher-tier plans. As prospecting volume grows or teams require advanced data, integrations, and enrichment, costs can quickly become unpredictable and difficult to manage.

2. How do Lusha credits actually work?

Lusha uses credits for most actions, including revealing contact details and exporting data. Email reveals that consumers use fewer credits than phone numbers, which means phone-first prospecting consumes credits much faster.

3. How is the total cost of Lusha calculated?

Lusha’s total cost depends on the number of users, credits assigned to each user, and how actively those credits are used. Add-ons and feature upgrades can raise the total cost beyond the base plan.

4. Does ReachStream use credits in the same way?

No. ReachStream pricing depends on plan allowances for Email Credits and Exports. Credits are only used for valid, ESP-verified emails, helping teams know exactly what they’re paying for.

5. Is Lusha pricing suitable for individual users?

Lusha’s lower-tier plans can be a good option. However, solo users who depend heavily on phone data or exports might quickly run out of credits.

6. Does ReachStream offer a free plan or trial?

Yes. we provide the Icebreaker plan for $0/month. With it you get 200 email views and 100 export credits every month—so list building can start at zero cost.

Junaid Hussain Khan

Sales & Lead Generation Expert skilled in B2B Marketing, Prospecting, and Demand Generation with a Business Administration degree from Al-Ameen Institute of Management Studies.

Access 200M+ verified business emails and grow your sales pipeline effortlessly.

Power Your Sales with Targeted Data

Junaid Hussain Khan is the Business Development Manager at ReachStream, adept at forging strategic partnerships and identifying new market opportunities to propel ReachStream's growth and strengthen its position in the B2B ecosystem.