Articles | Marketing

MODIFIED ON

03/18/2025

10 Best B2B Sales Tools in 2025 (Free +Paid)

Articles > Marketing

Whether you’re a startup scaling operations or an enterprise optimizing workflows, B2B sales tools streamline lead generation, nurture relationships, and close deals faster.

As 2025 approaches, the demand for effective and scalable sales solutions is increasing, making it essential to adopt the right technology.

Here’s a complied list of 10 best B2B sales tools that are transforming the industry. These tools offer both free and premium options, helping businesses choose the right fit for their sales strategy.

Why B2B Sales Tools Matter in 2025?

B2B sales are more competitive than ever. Buyers are more informed and have higher expectations. To succeed, sales teams must rely on the best B2B sales tools that provide accurate customer data, actionable insights, and seamless automation. The right B2B sales prospecting tools empower teams to identify opportunities, engage prospects effectively, and drive revenue growth.

Key features of B2B

Identify high-quality leads

Personalize email outreach at scale

Track and analyze sales performance

Streamline communication and collaboration

As we enter 2025, the focus is on B2B sales enablement tools that prioritize accuracy, scalability, and integration with current tech stacks. By adopting AI-powered solutions, businesses can automate repetitive tasks, boost conversion rates, and enhance overall sales productivity, ensuring they stay ahead in a rapidly evolving market.

ReachStream

ReachStream stands out as one of the most powerful B2B sales tools in 2025, providing an unparalleled combination of data accuracy, scalability, and advanced features. With access to 120M+ Contact profiles and a 90%+ data accuracy rate, ReachStream is a game-changer for sales teams.

Key Features

20+ Contact and Company Insights: Gain access to comprehensive B2B sales intelligence tools, including job titles, company size, industry, and more, to refine your outreach strategy.
Unlimited Profile Views: Browse and explore unlimited profiles without restrictions, ensuring you never miss a high-value sales prospect.
Seamless CRM & Tool Integration with Reach API: Integrate ReachStream’s data directly into your B2B sales tools or CRM integrations for a smooth, automated workflow
Built-in email verifier: Maximize deliverability with ReachStream’s advanced email validation, ensuring your messages land in the right inbox.

ABM List Builder: Create highly targeted prospect lists using a powerful B2B sales enablement tool, helping you engage ideal customers effectively.

Pricing Plans

ReachStream offers flexible pricing plans to suit businesses of all sizes:

Icebreaker: $0 /month (Forever Free!)

Email Credits: 200
Exports: 100

Glacier: $39/month

Email Credits: Unlimited
Exports: 5,000

Ice Floe: $59/month

Email Credits: Unlimited
Exports: 10,000

Polar Peak: $99/month

Email Credits: Unlimited
Exports: 20,000
Dedicated Account Manager

Frozen Fortune: Custom Pricing

Dedicated Account Manager

High-rate Limit

On-Demand Quotes

UpLead

UpLead is another leading competitor in the B2B sales tools market, offering 160M+ leads with a 95% data accuracy rate. Renowned for its affordability and user-friendly interface, UpLead is a favorite among sales teams.

Key Features

160M+ Leads, Verified in Real-Time: Access a massive database of B2B sales leads, ranked by freshness and verified as you search with B2B Sales intelligence tools.
95% Data Accuracy: Benefit one of the highest customer data accuracy rates in the industry, ensuring your sales prospecting tool outreach hits the mark.

1/3 of the Cost vs Leading Platforms: UpLead offers B2B online sales tools with premium features at a fraction of the cost of competitors.

24/7 Human Support: Get assistance whenever you need it from a team of real humans to boost your sales productivity.

No Feature Fluff: A straightforward B2B sales enablement tool designed to get you prospecting quickly.

Pricing Plans

Free Trial: $0/7 days (5 credits)

Essentials: $99/month (170 credits)

Plus: $199/month (400 credits)

Professional: Custom pricing

Apollo.io

Apollo.io is a comprehensive, end-to-end AI-powered B2B sales tool designed to help businesses grow efficiently. It offers essential features, CRM integration, and advanced automation to enhance the workflow of the sales team and improve results.

Key Features

Massive Data: Leverage a database of 210M+ leads and 35M+ company profiles using B2B sales intelligence tools, ensuring you have the most extensive and up-to-date customer data for your sales B2B prospecting tool needs.

Integration: Seamlessly connect with GTM (Go-To-Market) tools and other B2B sales enablement tools to create a unified workflow, enabling smoother operations and better collaboration across team members.

All-in-one sales platform: Utilize built-in B2B online sales tools to email outreach, call, record meetings, and more—all within the platform. This eliminates the need for multiple tools and simplifies your sales process.

AI Capabilities: Leverage AI tools for B2B sales to automate the process, optimize workflows, and personalize outreach at scale. From lead scoring to email sequencing, Apollo.io’s AI ensures that your outreach drives better conversion rates.

Prospect Profiles: Gain access to detailed prospect profiles with 30+ data points, allowing you to tailor outreach, improve deal management, and build stronger connections with your B2B sales leads.

Pricing Plans

Free: $0/month (100 export credits)

Basic: $59/month (5,000 export credits)

Professional: $99/month (10,000 export credits)

Organization: $149/month (15,000 export credits)

Lusha

Lusha offers access to a global database of 150M+ business profiles powered by an advanced AI engine, enabling you to instantly connect with key decision-makers instantly. Known for its compliance and accuracy, lusha is a top choice for businesses looking to connect with decision-makers efficiently.

Key Features

Compliance and Security: Lusha is the only fully compliant B2B sales tool certified for GDPR, CCPA, ISO 27701, and ISO 27001. This guarantees that customer data is obtained legally, remains secure, and adheres to all compliance standards.

Business Email and Phone Number Finder: Find accurate business emails and phone numbers using B2B sales intelligence tools to enhance your email outreach efforts.

Chrome Extension: Use Lusha’s Chrome extension to instantly retrieve contact information from LinkedIn, saving time and streamlining your B2B sales prospecting tool process.

Bulk Contact Enrichment: Speed up lead generation with bulk contact enrichment, allowing you to gather data for multiple leads at once using B2B sales enablement tools.

Data Accuracy: Lusha boasts a 90%+ data accuracy rate, verified through community contributions, ensuring actionable insights for sales reps.

Pricing

Free Trial: $0/month (70 credits)

Solo: $19/month (200 credits)

Premium: $69/month (800 credits)

Scale: Custom Pricing

ZoomInfo

ZoomInfo is a comprehensive platform designed to help revenue teams drive business growth. It offers tailored solutions for sales, marketing, operations, data teams, and recruiters, making it a versatile B2B sales enablement tool for enterprises.

Key Features

Unparalleled Depth: ZoomInfo is the gold standard for enterprises, providing access to 100M+ company profiles and 200M+ contact profiles, making it one of the top B2B sales software tools available.

Real-Time Intent Data: Leverage real-time alerts to identify prospects who are actively researching solutions similar to yours, improving your sales strategy and boosting conversion rates.

Advanced Search Filters Use precise filters to narrow down high-value leads, ensuring a more effective and data-driven sales strategy.

Data Accuracy: ZoomInfo boasts a 95%+ data accuracy rate, verified through its proprietary validation processes, ensuring actionable insights for sales reps.

Pricing

Although ZoomInfo doesn’t provide transparent pricing options, its Copilot tool offers AI-driven automation and real-time insights for sales and marketing teams.
Estimated costs start at $24,995 per year for Copilot Advanced and $32,995 per year for Copilot Enterprise.
For exact pricing, businesses must contact ZoomInfo directly.

Cognism

Cognism is a powerful B2B sales tool designed to help teams connect with prospects effectively. With global coverage and unique features, it empowers businesses to expand their reach and streamline prospecting.

Key Features

Phone-Verified Mobile Numbers: Connect with 87% of your list using verified numbers, improving conversion rates.

Unrestricted Data Access: Access personal and company-level data without credit limits or geographical restrictions.

International Coverage: Expand into EMEA, NAM, and APAC markets with actionable insights.

Pricing

Cognism provides custom pricing plans tailored to specific business needs rather than a transparent, fixed pricing model.

Adapt.io

Adapt.io is a versatile tool specializing in connecting businesses with decision-makers across 3,000+ tech sectors, including AI, sustainability technology, and IoT. With robust B2B sales intelligence tools, it helps teams identify and engage ideal customers efficiently.

Key Features

Prospecting: Seamlessly build lists, explore ABM (Account-Based Marketing) opportunities, and dive deep into account discovery and research to enhance your sales strategy.

Data Enrichment: Enhance customer data with 50+ attributes to streamline lead management, improve lead score, and maximize sales productivity.

API Integration: Access high-performance B2B data and optimize workflows with seamless integration with your CRM, making it one of the best B2B sales tools software.

Global Database: Leverage a database of over 250M+ contacts across global markets to automate repetitive tasks and unlock real-time alerts for smarter prospecting.

Pricing

Free: $0/month

25 Email Credits

25 Enrichment Credits

25 Contacts per day

Starter: $49/month

500 Email Credits

500 Enrichment Credits

50 Contacts per day

Basic: $99/month

1,000 Email Credits

100 Phone Credits

1,000 Enrichment Credits

100 Contacts per day

Seamless.AI

Seamless.AI offers real-time research and validation on 1.3B+ and 121M+ to maintain consistency. Its advanced B2B sales intelligence tools automate prospecting, enabling teams to reach high-quality leads with precision.

Key Features

Real-Time Research and Validation: Instantly access and validate business contact information, ensuring the highest accuracy for your B2B sales prospecting tool.

Massive Database: Tap into an extensive database of 1.3B+ contacts and 121M+ companies, giving you a competitive edge in your sales pipeline.

Phone Number Coverage: Leverage 414M+ phone numbers to enhance your email outreach and improve conversion rates, helping your sales team in closing more deals.

Pricing

Free: $0/month

50 credits (with opportunities to earn additional credits).

Perfect for testing the platform and small-scale prospecting.

Single Plan:

Refreshes to 250 credits each month.

Ideal for individual users or small teams.

Pro and Custom Plans:

Designed for 5+ license tiers.

Provides a robust daily allotment of credits for high-volume prospecting needs.

Snov.io

Snov.io is a powerful B2B sales tool that supports businesses in lead generation, outreach automation, and sales management. Operating in 180+ countries with a 98% data accuracy rate, Snov.io helps sales teams scale efficiently and optimize their sales pipeline.

Key Features

Email Finder: Accurately locate business emails to expand your prospect list and increase lead generation.
Multichannel Campaigns: Launch email, LinkedIn, and cold call campaigns from a single sales automation tool.
Email Verifier: Ensure high email deliverability with the built-in email verification tool.
Sales CRM: Track interactions, manage leads, and streamline your B2B sales pipeline.
Chrome Extension: Extract contact details directly from LinkedIn and other platforms for faster prospecting.
Bulk Processing: Process up to 1,00,000 emails simultaneously to scale outreach efficiently.
Integrations: Seamlessly connect with CRM platforms and other sales tools via REST API.

Pricing

Trial: $0/month

50 credits and 100 email recipients

Starter: $39/month

1,000 credits and 5,000 email recipients

Pro:

$99/month: 5,000 credits & 10,000 email recipients

$189/month: 20,000 credits & 30,000 email recipients

$369/month: 50,000 credits & 50,000 email recipients

$738/month: 100,000 credits & 100,000 email recipients

AeroLeads

AeroLeads is a high-performance lead-generation tool that helps businesses convert LinkedIn prospects into actionable leads. With access to 750M+ profiles and 60+ data points, AeroLeads streamlines prospecting and enhances outreach.

Key Features

LinkedIn Chrome Extension: Effortlessly convert LinkedIn prospects into qualified business leads.

Works with Sales Navigator: Seamlessly integrates with Sales Navigator and targeted leads lists.

One-click Add: Instantly add 2,500 LinkedIn or Sales Navigator prospects with a single click.

Email Finder: Quickly search a 750M+ record database for verified emails and direct phone numbers.

Advanced Filters: Apply filters such as Company, Department, Education, Location, and more to refine your searches.

Bulk Processing: Efficiently handle millions of records, fully customized for your unique needs.

24/7 Support: Access reliable round-the-clock customer support for consistent, uninterrupted prospecting.

Pricing

Take Off: $49/month

2,000 credits for one user with 80 personal phone numbers

Climb: $149/month

8,000 credits for five users with 200 personal phone numbers

Cruise: $299/month

20,000 credits for unlimited users with 400 personal phone numbers

Enterprise: Custom pricing

Why ReachStream Stands Out?

When it comes to B2B sales tools, ReachStream is the clear winner in 2025, offering unbeatable value, scalability, and affordability that outshine its competitors. Here’s a detailed comparison of pricing and features to show why ReachStream is the best choice for businesses of all sizes:

Conclusion

Choosing the right B2B sales tools can streamline lead generation, personalize outreach, and boost conversions. Top picks include ReachStream (accuracy and scalability).

For budget-conscious teams, B2B sales tools free options exist. When selecting a tool, consider data accuracy, pricing, integrations, and scalability. The right B2B sales software enhances prospecting, marketing, and CRM.

Invest in the best sales tool for B2B to drive success in 2025! 🚀