Keyword Research for B2B Social Media Marketing
Keyword Research for B2B Social Media Marketing Audiences these days, be it in the B2B or B2C sectors, rely much on social media when it comes to connecting with businesses. Social networks allow consumers to acquire information about a company or a product/service they offer. For instance, if a consumer wants to connect with a […]
A Beginner’s Guide to Generating Sales Qualified Leads (SQL)
A Beginner’s Guide to GeneratingSales Qualified Leads A Beginner’s Guide to Generating Sales Qualified Leads Reap benefits by identifying Sales Qualified Leads right in the beginning Download Hello, B2B Sales Folks! Sales Qualified Leads are those leads which are deemed ready for the next stage in the sales process. But how will you identify if […]
How Visual Content Benefits B2B Companies
How Visual Content Benefits B2B Companies How Visual Content Benefits B2B Companies It’s no secret that visual content is essential to appeal and engage with customers. B2C marketers, in particular, have been able to boost traffic and lead generation with visual content. These favorable results explain why visuals are the most important form of content […]
How to Prove and Improve Social Media ROI
How to Prove and Improve Social Media ROI As a social media marketer, you understand that social media platforms bring value to your company or organization. But the question is can you measure the return on investment of your social media marketing efforts. However, sometimes determining the investment return becomes difficult, but you can you […]
Mystery revealed: Budgeting b2b healthcare marketing campaigns (FREE TEMPLATES)
Mystery revealed: Budgeting b2b healthcare marketing campaigns (FREE TEMPLATES) Table of Content Introduction Why is budgeting important to your healthcare marketing campaign? Points to Remember before setting a Healthcare marketing budget Ways to Budget your Healthcare Marketing Campaign Introduction When embarking on a healthcare marketing journey, the pit stops you make to get to the […]
Increasing ROI in Demand Generation
Increasing ROI in Demand Generation “Don’t be afraid to get innovative and experiment with your marketing.” - Mike Volpe, CEO at Lola.com Marketing in the 1980s and 1990s was rather straightforward without the challenges and complexities most marketers face today. Over the last 20 years the demand for marketers to create remarkable customer experiences through creative approaches […]
5 Effective ways to segment your email DataBase
5 Effective Ways To Segment Your Email DataBase Correct application of segmentation to a company’s respective email list allows a business to retain its loyal subscribers. After all, who would want to receive content that’s not appropriately tailored for them? The answer. No one. In fact, the chance of losing your sway over your faithful […]
How Does a Social Media Presence Improve Your Business in 2021?
How Does a Social Media PresenceImprove Your Business in 2021? You must have a solid social media presence in the market climate. Without social media, many businesses become extinct due to not appealing to a modern audience. When you have a marketable brand on social media, it opens up many doors that other archaic businesses […]
Marketing Trends That Will Be Huge in 2020
Marketing Trends that Will Be Huge in 2020 Table of Content 1. Relearn SEO 2. Ease Up on Generic Campaigns 3. Click to Action Posts 4. Virtual and Augmented Reality 5. Interactive Content 6. Smart Bidding for Google Ads 7. Content Marketing 8. Vary Your Video Content Introduction Technology is growing at a breakneck speed. […]
Ultimate Guide to B2B Sales prospecting
Ultimate Guide to B2B Sales Prospecting Ultimate Guide to B2B Sales Prospecting B2B Sales Prospecting It is a term that is often used but rarely understood. So, let’s put that into perspective, shall we? Sales Prospecting is the process by which marketers search for potential customers to achieve new business. The goal may sound simple, […]
