Social media marketing has become one of the most preferred platforms for B2B companies conduct
marketing campaigns.
With social media marketing tools, the ability to run campaigns more effectively and efficiently has increased drastically. These social media tools for marketing, give you insights into your target audience, the market, your competitors, the latest trends, and everything that can sustain your business.
Let’s not forget that social media tools for marketing are essential to track the performance of your marketing campaigns. And, with a clear picture of your accomplishments, making adjustments to your strategies and approaches becomes a whole lot easier.
There are many social media tools for marketing experts out there. Let’s take a look at the tools that every marketer should absolutely leverage to surge the growth of their respective businesses.
BuzzSumo completes your arsenal of marketing tools. Whether preparing a content strategy for your social media campaigns or understanding the latest trends, this tool helps you engage your audience effectively.
BuzzSumo enables you to find the most popular channels for a particular type of content and keep track of its influencers.
Buffer allows you to automate your social media posts. This tool helps you schedule your posts while focusing on more significant activities.
You can also analyze the performance of the posts to further tweak your social media marketing strategies.
Suitable for organizations of all sizes, Marketo is one of the most popular social media tools for marketing. Whether planning, executing or measuring your digital marketing activities, this tool is everything you will ever need.
Marketo offers a wide range of features including email marketing, lead generation, account-based marketing, and mobile marketing.
This social media tool for marketing makes immediate communication with consumers an easy feat to achieve, from booking a meeting to starting a live chat – all this, as soon as your lead fills the desired form.
You can integrate Chili Piper with other marketing automation tools to sort through quality data and to connect better with audiences.
Images perform better on social media when compared to text. Tweets with images are 94% likely to get shared. Canva has gradually become the right social media tool for marketing experts. Canva comes with dozens of templates, images, and fonts. These allow you to create visuals for your social media posts.
Easy-to-use, Canva will let you provide a personal touch to everything you post on social media.
Sprout Social is a popular social media tool for marketing. It not only helps you schedule and publish posts, but also allows you to analyze them and track your performance.
With Sprout Social, you can track your brand mentions and can participate in any conversation that talks about your brand.
Nothing can beat HubSpot when it comes to social media tools for marketing. With this one tool, you can build your campaigns, share your posts across various channels, and discover the optimal time to do so.
The tool also helps you recognize keywords, trigger email alerts, and interact with contacts directly. When using HubSpot, you can also compare your performance on different platforms and generate leads from social media.
These tools integrate a plethora of features, rendering the entire process of running social media marketing campaigns a more efficient one.
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