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Content Marketing for Lead Generation:A Definitive Guide(2019) Content Marketing for Lead Generation: A Definitive Guide (2019) is a phrase that fairly affirms  the relevance of content marketing in today’s convoluted digital marketing landscape.  “88% of B2B marketers invest in creating custom content marketing strategies. Content marketing costs 62% less than traditional marketing while generating 3x more leads.” When it comes to generating leads, content marketing might not be the first strategy that comes to the mind of the average marketer. However, the effectiveness of content marketing has left no room for doubt, that it does indeed form the crux of marketing. Be it SEO or social media, email or landing pages, no digital marketing channel for lead generation is complete without content. Hence, the significance of content marketing. Unfortunately, many marketers find it difficult to distinguish between content that doesn’t work and content that creates the right impact when it comes… <p> <a class="more-link" href="https://resources.reachstream.com/content-marketing-for-lead-generation/">Read more</a></p>

Post the Acquisition of New Leads INTRODUCTION Generating traffic and clicks through your email campaigns and CTAs might feel good, but it can be misleading. New leads showing a level of interest in your content doesn’t mean that they will buy from you. No reasonable customer would decide to make a purchase unless they’ve evaluated all possible options. This is where you, the sales rep, comes in. Depending on how convincing, compelling, and trustworthy you are, the tide will turn in or against your favor. This infographic provides information on steps you should take after you’ve captured new leads, to convert them into satisfied, paying customers. We’ve also included free templates you can implement as part of your own sales strategy. Unable to reply to queries in a timely manner? Automation can change that forever Know how Communicate Immediately When you receive a new lead, respond immediately. Most new leads… <p> <a class="more-link" href="https://resources.reachstream.com/action-sales-team-after-getting-news-leads/">Read more</a></p>

How to Retain Existing Customers – All About Sales Table of Content Introduction What is Customer Retention? To conclude 1. Attempt to promote trust: 2. Offer effective customer service 3. Competitive advantage – Need of the hour! 4. Frequent communications with your customers 5. Reward programs 1. Introduction 2. What is Customer Retention? 1.Attempt to promote trust: 2. Offer effective customer service 3. Competitive advantage – Need of the hour! 4. Frequent communications with your customers 5. Reward programs 3. To conclude Introduction An average business gains 80 percent of their future profits from just 20 percent of their existing customers. “Yes, the success rate of selling to an existing customer is about 60-70 percent, while selling to a new customer is a mere 5-20 percent.” Yet, marketers get so caught-up in trying to acquire new customers that they neglect to compete for a consumer’s loyalty and fail to reach… <p> <a class="more-link" href="https://resources.reachstream.com/retain-existing-customers/">Read more</a></p>